The City wants the ‘I amsterdam’ sign gone.

A coligação de partidos que formam o governo autárquico de Amsterdam votou por unanimidade o desaparecimento dos famosos signos IAMSTERDAM.

Este gesto é um momento simbólico de grande significado e pretende marcar um novo ciclo de recusa da cidade do Turismo de massas e do marketing de promoção do turismo.

Simultâneamente o orgão de marketing do Turismo foi extinto, e deverá ser transformado precisamente num orgão estratégico para alteração da imagem da cidade em reacção ao “big money” e à Disneyficação.

Enquanto isso em Portugal, Costa, Medina e Marcelo, num País onde a gestão da habitção foi entregue  à AIRBNB e à ALEP, continuam a afirmar que ‘não há crise’ …

Ler artigo em baixo do Dutch News que explica a situação …

OVOODOCORVO

The City wants the ‘I amsterdam’ sign gone.

The Soul of Amsterdam

The removal of the letters does not lead to far fewer tourists according to GroenLinks group chairman Femke Roosma. “We take other measures for that,” she says in Het Parool. “This proposal is about the soul of Amsterdam.”

Amsterdam councillors vote to call it a day on the Iamsterdam letters Business October 10, 2018

 The famous red and white Iamsterdam letters, used in the city’s marketing campaign since 2004, should be consigned to the bin, according to a majority of city councillors, the Parool reported on Wednesday. The slogan has become a symbol for mass tourism and individualism in a city which stands for solidarity and diversity, according to the ruling GroenLinks party. It has submitted a motion to the city council calling for the letters to be removed and for all city marketing under the Iamsterdam flag to be stopped. ‘Iamsterdam stands for individualism while we want a city which stands for solidarity and diversity,’ said Femke Roosma, leader of the GroenLinks group on the city council. ‘In addition, the slogan reduces the city to the backdrop of a marketing story.’ The city, she said, needs a new marketing campaign. ‘Amsterdammers want to get back their grip on the city, while city marketing stands for the city as a product and big money,’ she told the Parool. The Iamsterdam slogan was devised by advertising agency KesselsKramer. News that the new city coalition wants to ditch the slogan comes on the day the Dutch tourism board published new figures suggesting a major surge  in tourism up to 2030. A report by ABN Amro earlier this year suggested there are 10 tourists in Amsterdam for every Amsterdammer on an annual basis. Protests about ‘Disneyfication’ of the capital have resulted in a stop in central hotel building, ban on the ‘beer bike’ in the busiest parts and reduction in the number of permitted days for private, unlicenced short-term lets via websites like Airbnb, from 60 days this year to 30 in 2019.

Read more at DutchNews.nl: https://www.dutchnews.nl/news/2018/10/amsterdam-councillors-vote-to-call-it-a-day-on-the-iamsterdam-letters/