‘The damage is done’: Russians face economic
point of no return
Shoppers and business people express despair and
disillusion as sanctions cause run on rouble
Andrew Roth
and Pjotr Sauer in Moscow
Mon 28 Feb
2022 18.17 GMT
As markets
opened in a panic on Monday, many Russians rushed to local cashpoints in Moscow
to retrieve their savings before the damage got any worse.
“It said
they had dollars so I came here immediately,” said Alexei Presnyakov, 32,
pointing to an app for Russia’s Tinkoff Bank, indicating he could withdraw hard
currency. About 20 people were queued in line. “Yesterday [the rate] was 80 [to
the dollar]. Today it’s 100. Or 150.”
“I just
made a spontaneous decision today that I would ask [out of work] and go around
until I took out all my money,” he said. “Before it was worth zero.”
Within
minutes, however, the word traveled down the queue: the dollars were gone.
Nearly half
the queue walked off. “Who needs roubles?” one woman said sarcastically as she
walked away.
From
shopping malls to corporate boardrooms, Russians were trying to find their
footing on Monday in what the Kremlin described as the “altered economic
reality” that the country was now facing following sanctions on Russia’s
Central Bank and other key financial institutions. There were signs that
something extraordinary was taking place: the Moscow Exchange, Russia’s largest
stock market, has halted trading until 5 March.
With its
reserves frozen, the Central Bank announced it would more than double its main
interest rates to 20%, the highest this century, and force major exporting
companies, including large energy producers like Gazprom and Rosneft, to sell
80% of their foreign currency revenues, effectively buying roubles to prop up
the currency rate.
But that
did little to calm the frayed nerves at the Metropolis Mall in Moscow, where
there were signs that Russians were rushing to turn their cash into consumer
goods before prices leapt up. At an M.Video, a popular electronics store, one
employee said that rouble prices for iPhones were “the same for now” but that
“they could change any minute.” “I’d buy now,” he said.
If there
was shock on the streets, then the mood among the business community was even
more dour. Several owners of mid-sized companies said that the invasion and
subsequent isolation of Russia had made their businesses unprofitable
overnight.
One, the
owner of an advertising services company with 100 employees, said that he was
about to announce to his employees this afternoon that he is leaving the
country for Armenia with his wife and two sons.
“I’m going
to tell them that we are going into a crisis that we have never experienced
before,” he said. “It’s like flying on a plane with no engines or the engines
are on fire.”
His
company, which handles contracts for international brands like Pepsi and
automakers like Volkswagen, was booming as recently as January 2022, a record
month for them. Now many of those brands were pulling out of the Russian market
and his business was shrinking “immensely”.
Another
business owner with hundreds of employees in the food and beverage and tourism
industries felt that he was completely in the dark about the future under
Vladimir Putin.
“We have no
fucking clue what he will do next,” he said. “No one in the business community
has a clue any more. Everyone is so depressed. I have experienced so many
economic crises here, the pandemic being the latest.
“But there
was always a reason to keep on fighting for your business,” he said. “Now, I
don’t see the light at the end of the tunnel any more. Even if peace is achieved,
the damage is done. How do we reverse it?”
There was a
sense on Monday that this crisis was passing the point of no return, as Russian
bombers began flying over Ukraine and rocket artillery began firing on
populated districts of Kharkiv, a Russian city of more than one million people.
Even top
Russian business people, including the powerful oligarchs, appeared to be
unsettled by the instability ushered in by the invasion, as well as the
extraordinary measures being taken to prop up the rouble.
Oleg Deripaska,
the billionaire businessman, had called for peace “as fast as possible” in a
Telegram post on Sunday. On Monday, he went after the Central Bank decision to
hike rates, taking aim at longtime rival Elvira Nabiullina, the head of the
Central Bank.
“A hiked
rate, the mandatory sale of foreign currency … this is the first test of who
actually will be responsible for this banquet,” Deripaska wrote. “I really want
clarifications and intelligible comments on the economic policy of the next
three months.”
By the
evening, the answer was even more draconian measures, including strict limits
on transfers of money abroad. Those were announced after a funereal meeting
between economic officials and Vladimir Putin, who declared that the sanctions
had been imposed by the western “empire of lies”.
For many
Russians, who felt themselves to be European by the food they ate and the way
they lived, it’s clear that Monday marked a moment when the war came home.
“I think
people are going to feel scared to spend money,” said the entrepreneur who owns
restaurants and tourism companies. “We have left communism 30 years ago, we got
accustomed to having a lot of comforts that are also seen in the West. All of
that progress can be gone. We are no longer a member of the international
community.”
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