Mocking Meta: Facebook’s virtual reality name
change prompts backlash
The rebrand comes as the company faces a series of
public relations crises
Samantha
Lock
Fri 29 Oct
2021 04.29 BST
The
announcement by Facebook CEO Mark Zuckerberg that the social media giant will
change the name of its holding company to Meta in a virtual-reality rebrand has
prompted dismay and bemusement.
On
Thursday, Zuckerberg said Meta would encompass Facebook as well as apps such as
Instagram, WhatsApp and the virtual reality brand Oculus.
“Announcing
Meta — the Facebook company’s new name,” the tech giant said in a tweet. “Meta
is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome
to the next chapter of social connection.”(…)
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