Doppelganger: A Trip Into the Mirror World Hardcover –
12 Sept. 2023
by Naomi
Klein (Author)
‘If I had to name a single book that makes sense of
these last few dark years, it would be this one’ New York Times
‘A deeply compelling read … urgent and necessary’
Evening Standard
Naomi
Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes
Everything and No Logo, is back with her most compulsive and personal book yet:
a revelatory journey into the mirror world of our polarised age
When Naomi
Klein discovered that a woman who shared her first name, but had radically
different, harmful views, was getting chronically mistaken for her, it seemed
too ridiculous to take seriously. Then suddenly it wasn't. She started to find
herself grappling with a distorted sense of reality, becoming obsessed with
reading the threats on social media, the endlessly scrolling insults from the
followers of her doppelganger. Why had her shadowy other gone down such an
extreme path? Why was identity - all we have to meet the world - so unstable?
To find
out, Klein decided to follow her double into a bizarre, uncanny mirror world:
one of conspiracy theories, anti-vaxxers and demagogue hucksters, where
soft-focus wellness influencers make common cause with fire-breathing far right
propagandists (all in the name of protecting 'the children'). In doing so, she
lifts the lid on our own culture during this surreal moment in history, as we
turn ourselves into polished virtual brands, publicly shame our enemies, watch
as deep fakes proliferate and whole nations flip from democracy to something
far more sinister.
This is a
book for our age and for all of us; a deadly serious dark comedy which invites
us to view our reflections in the looking glass. It's for anyone who has lost
hours down an internet rabbit hole, who wonders why our politics has become so
fatally warped, and who wants a way out of our collective vertigo and back to
fighting for what really matters.
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