Trumps tweet support for Goya Foods amid boycott
campaign
(Reuters) -
U.S. President Donald Trump and his daughter and adviser Ivanka Trump are
rallying support for Goya Foods on Twitter, as social media pressure continues
for boycotting the largest Hispanic-owned U.S. food company over its CEO’s
effusive praise for Trump.
Early on
Wednesday, the Republican president tweeted, without citing evidence, that
“Goya Foods is doing GREAT. The Radical Left smear machine backfired, people
are buying like crazy!” on his personal feed, which has 83.4 million followers,
and the official presidential and White House feeds, with more than 50 million
followers combined.
That
followed Ivanka’s late Tuesday post on Twitter of the company’s slogan, “If
it’s Goya, it has to be good,” in both Spanish and English.
Ivanka’s
tweet, in which she is seen holding a can of Goya’s black beans, garnered over
35,000 retweets and 62,000 likes in a little over 4 hours.
However,
her comments could violate government ethics rules that prohibit the use of
public office to endorse products or advance personal business gains.
The U.S.
Office of Government Ethics did not immediately respond to Reuters’ request for
comment.
The
hashtags #Goyaway and #BoycottGoya trended on Twitter after Robert Unanue,
chief executive of the New Jersey-based company, appeared with Trump at the
White House last week for the creation of an advisory panel on spurring
Hispanic prosperity.
“We’re all
truly blessed at the same time to have a leader like President Trump who is a
builder, and that’s what my grandfather did,” said Unanue, the third generation
of his family to run the business.
The comment
alienated many Goya consumers, who consider Trump racist against Hispanic
people because of his immigration policies, his calling Mexicans “rapists”
during his 2016 presidential campaign, and his reportedly calling El Salvador a
“shithole country” at a 2018 White House meeting.
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