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Advance UK is a right-wing political party in the United Kingdom led by Ben Habib

 


Advance UK is a right-wing political party in the United Kingdom led by Ben Habib, a businessman and former Deputy Leader of Reform UK. The party was officially registered with the Electoral Commission on December 4, 2025.

Key Leadership & Formation

Ben Habib (Leader): A British-Pakistani businessman and CEO of First Property Group, Habib founded Advance UK after quitting Reform UK in November 2024 following a public falling-out with Nigel Farage.

Origins: The party grew from the Integrity Party, which Habib took control of in April 2025 before rebranding it as Advance UK in June 2025.

Membership: As of November 2025, the party claimed to have over 37,000 members.

Core Policies & Platform

Positioned to the right of Reform UK, Advance UK emphasizes "saving the United Kingdom" through the following:

Immigration: Advocates for mass deportations and stopping all asylum claims.

Sovereignty: Strong opposition to the Northern Ireland Protocol and a commitment to absolute national sovereignty.

Cultural Issues: Proposed bans on the burqa and Islamic calls to prayer during a February 2026 conference.

Democratic Reform: Critiques other right-wing parties (like Reform UK) for being "undemocratic" and focuses on a structure where members have voting rights to elect or dismiss the leader.

Current Status & Recent Developments

Potential Merger: As of February 2026, Habib has expressed strong interest in merging Advance UK with Restore Britain, a new party launched by former Reform MP Rupert Lowe.

Electoral Participation: The party is contesting its first major election in the 2026 Gorton and Denton by-election with candidate Nick Buckley.

High-Profile Support: The party has received public endorsements from Elon Musk and activist Tommy Robinson, the latter of whom joined the party in August 2025.

Rupert Lowe holds an extremely negative view of the top team at Reform UK

 


Based on information from early 2025 and early 2026, former Reform UK MP Rupert Lowe holds an extremely negative view of the top team at Reform UK, particularly leader Nigel Farage and chairman Zia Yusuf. After being suspended from the party in March 2025, Lowe has launched a rival party, "Restore Britain," and branded the Reform leadership a "cult".

His views on the Reform UK top team include:

Nigel Farage: Lowe has described Farage as a "cult leader," a "coward," and a "viper". Following his suspension, Lowe claimed the party is a "protest party led by the Messiah" and that Farage is a "ballroom entertainer" not fit to be leader.

Zia Yusuf (Chairman) & Top Team: Lowe has accused the leadership, specifically mentioning Zia Yusuf, of operating a "malicious witch hunt" against him. He has described the team surrounding Farage as "very long-term lightweight sort of servants".

Overall Management: Lowe accused the leadership of having "zero integrity" and running a "cult" that expunges anyone with a different opinion. He claimed he was the victim of a "political assassination attempt" after raising constructive questions.

Relationship with Top Team: In July 2025, Lowe stated he would "never work with Nigel Farage, Richard Tice, Lee Anderson or Zia Yusuf again".

Lowe's feud with the party top team escalated after he was reported to the police by Reform UK following allegations of bullying and making threats against Zia Yusuf, which Lowe denies.

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