NEWS
ANALYSIS
New Hampshire and Iowa Reveal Broader Weaknesses
for Trump
As Donald J. Trump pivots to a general election, early
results point at the rough road ahead with critical independent voters.
Michael C.
BenderLisa Lerer
By Michael
C. Bender and Lisa Lerer
Jan. 24,
2024
https://www.nytimes.com/2024/01/24/us/politics/trump-independent-voters.html
For weeks,
Donald J. Trump has romped through Iowa and New Hampshire without breaking a
sweat, muscling out rivals for the Republican nomination and soaking up
adoration from crowds convinced he will be the next president of the United
States.
But as Mr.
Trump marches steadily toward his party’s nomination, a harsher reality awaits
him.
Outside the
soft bubble of Republican primaries, Mr. Trump’s campaign is confronting
enduring vulnerabilities that make his nomination a considerable risk for his
party. Those weaknesses were laid bare in New Hampshire on Tuesday, where
independents, college-educated voters and Republicans unwilling to dismiss his
legal jeopardy voted in large numbers for his rival, Nikki Haley.
Mr. Trump
still won easily. The voters opposed to his bid didn’t outnumber the many
Republicans clamoring to see him return to power. But the results, delivered by
more than 310,000 voters in a politically divided state, pointed to the trouble
ahead for Mr. Trump as the presidential race leaves MAGA world and enters a
broader electorate, one that rejected him less than four years ago.
“When I
have people come up to me who voted for Reagan in ’76 and have been
conservative their whole life say that they don’t want to vote for Trump again,
that’s a problem,” Gov. Ron DeSantis of Florida said Tuesday in an interview
with Blaze TV, a conservative media company, just a couple of days after he
ended his own campaign and endorsed Mr. Trump. “So he’s got to figure out a way
to solve that.”
President
Biden would face his own challenges in a rematch of the 2020 contest. Unlike
four years ago, Mr. Biden, 81, is widely disliked and most Americans disapprove
of his job performance. Four years older than Mr. Trump, Mr. Biden is facing
deep skepticism about his age and is struggling to hold onto the coalition of
voters who underpinned his first victory. He has turned to issues like abortion
rights and democracy, themes that resonate among his base, independents and
even some moderate Republicans.
But like
Mr. Trump, he faces some doubts from within his own party. Immigration,
inflation and his support for Israel in its war in Gaza have chipped away at
his support among young voters, Black and Latino voters, and liberals.
“The
general election really starts now, and you’ve got the two most unpopular
political leaders going who are going to be facing off against each other,”
Neil Newhouse, a Republican pollster, said. “It’s a lesser-of-two-evils
election.”
Mr. Trump’s
problems, however, go back further. His takeover of the Republican Party in
2016 repelled suburban moderates and independents, and there’s little evidence
he has found a way to draw them back.
In New
Hampshire, 44 percent of Republican primary voters were independents: Ms. Haley
won most of them, 58 percent to 39 percent.
Polling
suggests many of those voters were not just enamored with a fresh face, but
were specifically voting to register their opposition to Mr. Trump. Four in 10
voters who backed Ms. Haley said their dislike of Mr. Trump was a more
important factor in their vote than their approval of Ms. Haley, according to
exit polls. More than 90 percent said they would be dissatisfied if Mr. Trump
won the nomination for a third time.
Mr. Trump
had some of the same struggles with independent-minded voters in the Iowa
caucuses, a contest that typically draws more conservative, Republican base
voters. Exit polls there show that 55 percent of people who identified as
independents backed one of Mr. Trump’s opponents.
Mr. Trump
will no doubt win many of these voters in November. But the number of Haley
supporters telling pollsters they will back Mr. Biden — roughly 40 percent
according to state and national polls — is striking. Even if some of those
voters were never Trump voters to begin with, the figure suggests a large
number of Republicans, or former Republicans, may not be coming home.
Mr.
Newhouse warned about reading too much into the New Hampshire results, pointing
out that the state, and its independents, lean left. New Hampshire has voted
for Democrats in every presidential re-election since 2004. Still, he warned
that his party had to ensure the election was not a referendum on Mr. Trump.
“When
voters are just going up and down on Trump, they’re thumbs down,” he said.
That’s how
Ruth Axtell, an interior designer and New Hampshire independent who voted for
Ms. Haley, sees the race. She backed Mr. Trump in 2016 but voted for Mr. Biden
in 2020.
“I would
love to get Trump out, and just have him be beaten by a woman, too,” Ms. Axtell
said. But she’s not sure how she’ll vote in the general election: “This is what
we’re stuck with?” she said.
New
Hampshire’s results highlighted other weaknesses for Mr. Trump. He lost to Ms.
Haley among voters with a college degree and the party’s highest earners,
underscoring the problems he’s had holding voters that once made up the bedrock
of his party.
Mr. Trump’s
biggest defeats in New Hampshire appeared to come in Hanover, Lyme and Lebanon
— affluent, highly educated towns around Dartmouth College and the Dartmouth
Hitchcock Medical Center.
Even in
Iowa, where caucusgoers were more connected to the MAGA movement, Mr. Trump was
weakest in upper-income suburbs. In Dallas County, the swing suburban area
around Des Moines, which Mr. Trump narrowly won in 2020, he captured just 39
percent support of the Republican caucusgoers.
Mr. Trump
has shrugged off concerns about winning back Republicans who have rejected him.
“I’m not sure we need too many,” he told reporters Tuesday in New Hampshire.
“They’re all coming back.”
In his
victory speech on Tuesday, a chance to pivot to a general election audience,
Mr. Trump used the attention to attack Ms. Haley, rather than call for unity
across the party as he did after the Iowa caucuses. He later insulted her dress
on his Truth Social platform. “I don’t get too angry, I get even,” he said.
Trump aides
and super PAC officials both view Mr. Biden’s campaign as a more formidable
opponent than any of Mr. Trump’s primary rivals.
While Mr.
DeSantis and Ms. Haley were largely unwilling or unable to swing back at Mr.
Trump, Mr. Biden’s campaign won’t cede ground.
The Biden
campaign, for example, has been quick to respond to Mr. Trump’s assertions that
Mr. Biden is too old to serve another term, producing their own clips of Mr.
Trump’s verbal slips and other moments of confusion.
In recent
days, the super PAC MAGA Inc., which has spent $36 million on an advertising
blitz supporting Mr. Trump’s primary bid, has made urgent appeals to donors,
pointing to internal projections that the Biden campaign will have spent $100
million on television by the end of the first quarter and as much as $300
million by the Republican National Convention in July.
In an email
this week to one donor, the super PAC’s chief executive, Taylor Budowich, said
the onslaught of spending from Mr. Biden was an attempt to refocus voters on
issues that resonated with independents and favor Democrats, such as abortion
rights.
Mr. Trump
would be positioned to defeat Mr. Biden, Mr. Budowich said in the fund-raising
appeal, as long as the Trump team could keep voters focused on issues like the
economy, national security and crime.
Focusing on
issues, however, isn’t Mr. Trump’s strong suit. In his victory speech Tuesday,
he repeated lies about his defeat in 2020 and added a new one, claiming that he
won New Hampshire that year. (Mr. Biden did.) The remark raised another warning
flag for Mr. Trump once he leaves the safety of the MAGA universe.
His
fixation on the last election, his role in the riot at the Capitol on Jan. 6
and the 91 felony charges he is facing, most of which are tied to his attempts
to hold on to power, threaten his prospects, and not just with already-wary
independents and swing voters.
Even in
conservative Iowa, some 10 percent of his own supporters said they would not
consider voting for him in November if he was convicted of a crime.
A
correction was made on Jan. 24, 2024: An earlier version of this article
misstated the title of Taylor Budowich at the super PAC MAGA Inc. He is its
chief executive, not its executive director.
Michael C.
Bender is a Times political correspondent covering Donald J. Trump, the Make
America Great Again movement and other federal and state elections. More about
Michael C. Bender
Lisa Lerer
is a national political reporter for The Times, based in New York. She has
covered American politics for nearly two decades. More about Lisa Lerer
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