The Uber files
Uber broke laws, duped police and secretly lobbied
governments, leak reveals
More than 124,000 confidential documents leaked to the
Guardian
Files expose attempts to lobby Joe Biden, Olaf Scholz
and George Osborne
Emmanuel Macron secretly aided Uber lobbying in
France, texts reveal
Company used ‘kill switch’ during raids to stop police
seeing data
Former Uber CEO told executives ‘violence guarantees
success’
by Harry
Davies, Simon Goodley, Felicity Lawrence, Paul Lewis and Lisa O'Carroll
Sun 10 Jul
2022 17.00 BST
https://www.theguardian.com/news/2022/jul/10/uber-files-leak-reveals-global-lobbying-campaign
A leaked
trove of confidential files has revealed the inside story of how the tech giant
Uber flouted laws, duped police, exploited violence against drivers and
secretly lobbied governments during its aggressive global expansion.
The
unprecedented leak to the Guardian of more than 124,000 documents – known as
the Uber files – lays bare the ethically questionable practices that fuelled the
company’s transformation into one of Silicon Valley’s most famous exports.
The leak
spans a five-year period when Uber was run by its co-founder Travis Kalanick,
who tried to force the cab-hailing service into cities around the world, even
if that meant breaching laws and taxi regulations.
During the
fierce global backlash, the data shows how Uber tried to shore up support by
discreetly courting prime ministers, presidents, billionaires, oligarchs and
media barons.
Leaked
messages suggest Uber executives were at the same time under no illusions about
the company’s law-breaking, with one executive joking they had become “pirates”
and another conceding: “We’re just fucking illegal.”
The cache
of files, which span 2013 to 2017, includes more than 83,000 emails, iMessages
and WhatsApp messages, including often frank and unvarnished communications
between Kalanick and his top team of executives.
In one
exchange, Kalanick dismissed concerns from other executives that sending Uber
drivers to a protest in France put them at risk of violence from angry
opponents in the taxi industry. “I think it’s worth it,” he shot back.
“Violence guarantee[s] success.”
In a
statement, Kalanick’s spokesperson said he “never suggested that Uber should
take advantage of violence at the expense of driver safety” and any suggestion
he was involved in such activity would be completely false.
The leak
also contains texts between Kalanick and Emmanuel Macron, who secretly helped
the company in France when he was economy minister, allowing Uber frequent and
direct access to him and his staff.
Macron, the
French president, appears to have gone to extraordinary lengths to help Uber,
even telling the company he had brokered a secret “deal” with its opponents in
the French cabinet.
Privately,
Uber executives expressed barely disguised disdain for other elected officials
who were who were less receptive to the company’s business model.
After the
German chancellor, Olaf Scholz, who was mayor of Hamburg at the time, pushed
back against Uber lobbyists and insisted on paying drivers a minimum wage, an
executive told colleagues he was “a real comedian”.
When the
then US vice-president, Joe Biden, a supporter of Uber at the time, was late to
a meeting with the company at the World Economic Forum at Davos, Kalanick
texted a colleague: “I’ve had my people let him know that every minute late he
is, is one less minute he will have with me.”
After
meeting Kalanick, Biden appears to have amended his prepared speech at Davos to
refer to a CEO whose company would give millions of workers “freedom to work as
many hours as they wish, manage their own lives as they wish”.
The
Guardian led a global investigation into the leaked Uber files, sharing the
data with media organisations around the world via the International Consortium
of Investigative Journalists (ICIJ). More than 180 journalists at 40 media
outlets including Le Monde, Washington Post and the BBC will in the coming days
publish a series of investigative reports about the tech giant.
In a
statement responding to the leak, Uber admitted to “mistakes and missteps”, but
said it had been transformed since 2017 under the leadership of its current
chief executive, Dara Khosrowshahi.
“We have
not and will not make excuses for past behaviour that is clearly not in line
with our present values,” it said. “Instead, we ask the public to judge us by
what we’ve done over the last five years and what we will do in the years to
come.”
Kalanick’s
spokesperson said Uber’s expansion initiatives were “led by over a hundred
leaders in dozens of countries around the world and at all times under the
direct oversight and with the full approval of Uber’s robust legal, policy and
compliance groups”.
‘Embrace
the chaos’
The leaked
documents pull back the curtains on the methods Uber used to lay the
foundations for its empire. One of the world’s largest work platforms, Uber is
now a $43bn (£36bn) company, making approximately 19m journeys a day.
The files
cover Uber’s operations across 40 countries during a period in which the
company became a global behemoth, bulldozing its cab-hailing service into many
of the cities in which it still operates today.
From Moscow
to Johannesburg, bankrolled with unprecedented venture capital funding, Uber
heavily subsidised journeys, seducing drivers and passengers on to the app with
incentives and pricing models that would not be sustainable.
Uber
undercut established taxi and cab markets and put pressure on governments to
rewrite laws to help pave the way for an app-based, gig-economy model of work
that has since proliferated across the world.
In a bid to
quell the fierce backlash against the company and win changes to taxi and
labour laws, Uber planned to spend an extraordinary $90m in 2016 on lobbying
and public relations, one document suggests.
Its
strategy often involved going over the heads of city mayors and transport
authorities and straight to the seat of power.
In addition
to meeting Biden at Davos, Uber executives met face-to-face with Macron, the
Irish prime minister, Enda Kenny, the Israeli prime minister, Benjamin
Netanyahu, and George Osborne, the UK’s chancellor at the time. A note from the
meeting portrayed Osborne as a “strong advocate”.
In a
statement, Osborne said it was the explicit policy of the government at the
time to meet with global tech firms and “persuade them to invest in Britain,
and create jobs here”.
While the
Davos sitdown with Osborne was declared, the data reveals that six UK Tory
cabinet ministers had meetings with Uber that were not disclosed. It is unclear
if the meetings should have been declared, exposing confusion around how UK
lobbying rules are applied.
The
documents indicate Uber was adept at finding unofficial routes to power,
applying influence through friends or intermediaries, or seeking out encounters
with politicians at which aides and officials were not present.
It enlisted
the backing of powerful figures in places such as Russia, Italy and Germany by
offering them prized financial stakes in the startup and turning them into
“strategic investors”.
And in a
bid to shape policy debates, it paid prominent academics hundreds of thousands
of dollars to produce research that supported the company’s claims about the
benefits of its economic model.
Despite a
well-financed and dogged lobbying operation, Uber’s efforts had mixed results.
In some places Uber succeeded in persuading governments to rewrite laws, with
lasting effects. But elsewhere, the company found itself blocked by entrenched
taxi industries, outgunned by local cab-hailing rivals or opposed by leftwing
politicians who simply refused to budge.
When faced
with opposition, Uber sought to turn it to its advantage, seizing upon it to
fuel the narrative its technology was disrupting antiquated transport systems,
and urging governments to reform their laws.
As Uber
launched across India, Kalanick’s top executive in Asia urged managers to focus
on driving growth, even when “fires start to burn”. “Know this is a normal part
of Uber’s business,” he said. “Embrace the chaos. It means you’re doing
something meaningful.”
Kalanick
appeared to put that ethos into practice in January 2016, when Uber’s attempts
to upend markets in Europe led to angry protests in Belgium, Spain, Italy and
France from taxi drivers who feared for their livelihoods.
Amid taxi
strikes and riots in Paris, Kalanick ordered French executives to retaliate by
encouraging Uber drivers to stage a counter-protest with mass civil
disobedience.
Warned that
doing so risked putting Uber drivers at risk of attacks from “extreme right
thugs” who had infiltrated the taxi protests and were “spoiling for a fight”,
Kalanick appeared to urge his team to press ahead regardless. “I think it’s
worth it,” he said. “Violence guarantee[s] success. And these guys must be
resisted, no? Agreed that right place and time must be thought out.”
The
decision to send Uber drivers into potentially volatile protests, despite the
risks, was consistent with what one senior former executive told the Guardian
was a strategy of “weaponising” drivers, and exploiting violence against them
to “keep the controversy burning”.
It was a
playbook that, leaked emails suggest, was repeated in Italy, Belgium, Spain,
Switzerland and the Netherlands.
When masked
men, reported to be angry taxi drivers, turned on Uber drivers with
knuckle-dusters and a hammer in Amsterdam in March 2015, Uber staffers sought
to turn it to their advantage to win concessions from the Dutch government.
Driver
victims were encouraged to file police reports, which were shared with De
Telegraaf, the leading Dutch daily newspaper. They “will be published without
our fingerprint on the front page tomorrow”, one manager wrote. “We keep the
violence narrative going for a few days, before we offer the solution.”
Kalanick’s
spokesperson questioned the authenticity of some documents. She said Kalanick
“never suggested that Uber should take advantage of violence at the expense of
driver safety” and any suggestion that he was involved in such activity would
be “completely false”.
Uber’s
spokesperson also acknowledged past mistakes in the company’s treatment of
drivers but said no one, including Kalanick, wanted violence against Uber
drivers. “There is much our former CEO said nearly a decade ago that we would
certainly not condone today,” she said. “But one thing we do know and feel
strongly about is that no one at Uber has ever been happy about violence
against a driver.”
The ‘kill
switch’
Uber
drivers were undoubtedly the target of vicious assaults and sometimes murders
by furious taxi drivers. And the cab-hailing app, in some countries, found
itself battling entrenched and monopolised taxi fleets with cosy relationships
with city authorities. Uber often characterised its opponents in the regulated
taxi markets as operating a “cartel”.
However,
privately, Uber executives and staffers appear to have been in little doubt
about the often rogue nature of their own operation.
In internal
emails, staff referred to Uber’s “other than legal status”, or other forms of
active non-compliance with regulations, in countries including Turkey, South
Africa, Spain, the Czech Republic, Sweden, France, Germany, and Russia.
One senior
executive wrote in an email: “We are not legal in many countries, we should
avoid making antagonistic statements.” Commenting on the tactics the company
was prepared to deploy to “avoid enforcement”, another executive wrote: “We
have officially become pirates.”
Nairi
Hourdajian, Uber’s head of global communications, put it even more bluntly in a
message to a colleague in 2014, amid efforts to shut the company down in
Thailand and India: “Sometimes we have problems because, well, we’re just
fucking illegal.” Contacted by the Guardian, Hourdajian declined to comment.
Kalanick’s
spokesperson accused reporters of “pressing its false agenda” that he had
“directed illegal or improper conduct”.
Uber’s
spokesperson said that, when it started, “ridesharing regulations did not exist
anywhere in the world” and transport laws were outdated for a smartphone era.
Across the
world, police, transport officials and regulatory agencies sought to clamp down
on Uber. In some cities, officials downloaded the app and hailed rides so they
could crack down on unlicensed taxi journeys, fining Uber drivers and
impounding their cars. Uber offices in dozens of countries were repeatedly
raided by authorities.
Against
this backdrop, Uber developed sophisticated methods to thwart law enforcement.
One was known internally at Uber as a “kill switch”. When an Uber office was
raided, executives at the company frantically sent out instructions to IT staff
to cut off access to the company’s main data systems, preventing authorities
from gathering evidence.
The leaked
files suggest the technique, signed off by Uber’s lawyers, was deployed at
least 12 times during raids in France, the Netherlands, Belgium, India, Hungary
and Romania.
Kalanick’s
spokesperson said such “kill switch” protocols were common business practice
and not designed to obstruct justice. She said the protocols, which did not
delete data, were vetted and approved by Uber’s legal department, and the
former Uber CEO was never charged in relation to obstruction of justice or a
related offence.
Uber’s
spokesperson said its kill switch software “should never have been used to
thwart legitimate regulatory action” and it had stopped using the system in
2017, when Khosrowshahi replaced Kalanick as CEO.
Another
executive the leaked files suggest was involved in kill switch protocols was
Pierre-Dimitri Gore-Coty, who ran Uber’s operations in western Europe. He now
runs Uber Eats, and sits on the company’s 11-strong executive team.
Gore-Coty
said in a statement he regretted “some of the tactics used to get regulatory
reform for ridesharing in the early days”. Looking back, he said: “I was young
and inexperienced and too often took direction from superiors with questionable
ethics.”
Politicians
now also face questions about whether they took direction from Uber executives.
When a
French police official in 2015 appeared to ban one of Uber’s services in Marseille,
Mark MacGann, Uber’s chief lobbyist in Europe, the Middle East and Africa,
turned to Uber’s ally in the French cabinet.
“I will
look at this personally,” Macron texted back. “At this point, let’s stay calm.”
Uber files
reporting: Harry Davies, Simon Goodley, Felicity Lawrence, Paul Lewis, Lisa
O’Carroll, John Collingridge, Johana Bhuiyan, Sam Cutler, Rob Davies, Stephanie
Kirchgaessner, Jennifer Rankin, Jon Henley, Rowena Mason, Andrew Roth, Pamela
Duncan, Dan Milmo, Mike Safi, David Pegg and Ben Butler.
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