Observer
special report
'Quite frankly terrifying': How the QAnon
conspiracy theory is taking root in the UK
It began in the US with lurid claims and a hatred of
the ‘deep state’. Now it’s growing in the UK, spilling over into anti-vaccine
and 5G protests, fuelled by online misinformation. Jamie Doward examines the
rise of a rightwing cult movement
Sun 20 Sep
2020 07.30 BSTLast modified on Sun 20 Sep 2020 10.03 BST
https://www.theguardian.com/world/2020/sep/20/the-qanon-conspiracy
He was
desperate and scared and pleading for advice. “It’s integrating itself into
soft rightwing timelines and I believe it’s starting to radicalise many. Seeing
my mum and nan fall for it unaware is so troubling. I’ve seen it all over
Facebook and these people genuinely believe they’re revealing the truth.”
It is
QAnon, the unfounded conspiracy theory that has gone through countless,
bewildering versions since it emerged in the US in 2017 and is now spreading
like California’s wildfires across the internet.
At its core
are lurid claims that an elite cabal of child-trafficking paedophiles,
comprising, among others, Hollywood A-listers, leading philanthropists, Jewish
financiers and Democrat politicians, covertly rule the world. Only President
Trump can bring them to justice with his secret plan that will deliver what
QAnon’s disciples refer to as “The Storm” or “The Great Awakening”.
Heavy on
millennialism and the idea that a reckoning awaits the world, the theory has
found fertile ground in the American “alt-right”.
But, unlike
many contributors to the QAnoncasualties forum on Reddit, the man concerned
about his mother and grandmother was from Britain and he was in despair at how
the movement’s ideas were taking hold here. “My mum and grandma have shown me
some, quite frankly, terrifying hard-right Facebook posts, calling Black Lives
Matter Marxist paedophiles, typical QAnon stuff, however not even advertised as
Q,” he explained.
What was
once dismissed as an underground US conspiracy theory is becoming something
more disturbing, more mainstream, more international, more mystical. And the
effects of this are now being felt in Britain.
This
weekend rallies were held in several cities around the country attended by
disparate, discrete groups protesting against lockdowns, vaccinations, 5G
mobile phone technology and child abuse.
Few of
those who turned up at these events would describe themselves as QAnon
supporters. Indeed, many have legitimate concerns about the government’s
response to the pandemic. But where they overlap with QAnon is in a shared deep
distrust of government, an enmity that encourages the cross-pollination of
anti-authoritarian ideas in a Britain becoming more fragmented, more angry.
“Belief in
one conspiracy theory can open the door to many more, and the line between
anti-lockdown, anti-5G narratives and QAnon is, to some extent, blurring, for
example with some alleging that an evil, child-trafficking cabal is behind the
current crisis,” said David Lawrence, a researcher with the antifascist organisation
Hope not Hate, which has been monitoring the rise of QAnon in the UK.
In London
on Saturday, Resist and Act for Freedom, which described itself as “a
medic-focused” anti-vaccination rally, was addressed by Kate Shemirani, a nurse
suspended from practising by the Nursing and Midwifery Council for being
accused of promoting baseless theories about Covid-19, vaccines and 5G.
Shemirani
has espoused some of the QAnon theories and has described the Covid-19 crisis
as a “plandemic scamdemic”. She has described the NHS as “the new Auschwitz”
and her online media postings make references to Hitler and the Nazis, an
investigation by the Jewish Chronicle has found.
A handful
of QAnon-inspired banners, such as “We Are Q”, were being held aloft. Others
held flags bearing slogans – for example, “Save Our Children” and “Where We Go
One We Go All” – that are affiliated to QAnon.
Shemirani
told the crowd: “Our government has declared war on the people of the UK.”
The police,
including some on horseback, made several unsuccessful attempts to break up the
rally, pushed back by scores of protesters. As they did, the crowd chanted to
them: “Choose your side.”
One woman
in her 20s, who was wearing a hoodie with a QAnon logo, told the Observer that
she had come to the rally because she had read about the child abuse taking
place across the US and the UK, a chief QAnon trope.
Another
protester, Emma, 25, said she had a young daughter. She was holding a placard
suggesting hundreds of thousands of children had been abducted around the
world. “I’ve done years of research,” she said. “QAnon are right. There’s a
global elite out there going for our children. Trump is taking down the elite
and draining the swamp.”
She was
dismissive of the government’s response to Covid. “The government is trying to
take away our constitutional rights. You don’t need vaccination, you need to
live well, eat well.”
She also
believed that Black Lives Matter was funded by George Soros, the Jewish
financier who funds a number of major civil society initiatives. “He’s a
Zionist,” she said without further explanation.
Gregory
Stanton, founding president of Genocide Watch, said: “QAnon’s conspiracy theory
is copied from the Protocols of the Elders of Zion, the conspiracy theory
promoted by Hitler and the Nazi party in Germany.
“Its
potential for the promotion of genocidal hatred is a deadly historical fact.
The Protocols’ theory that Jews plan to take over the world, and are well on
their way to doing so, has been an ideology and motivator for pogroms since the
middle ages, and under the Nazis for the Holocaust. It is a conspiracy theory
that has literally cost millions of lives. QAnon has revived the Protocols,
complete with the Blood Libel, that the secret cabal kidnaps children, drains
their blood and cannibalises them to gain mystical power.”
There is evidence
that far-right groups in Europe are turning their attention to the QAnon
movement. A “freedom rally”, held last month in Trafalgar Square and where
QAnon supporters were clearly present, was also attended by a group flying a
flag of the now defunct British Union of Fascists.
In Germany,
a major QAnon rally was attended by followers of the Reichsbürger far-right
movement, which rejects the legitimacy of the modern German state. Similar
flirtations have been reported among groups in Finland and Scandinavia.
But QAnon
is also creeping into UK street protest movements that have no affiliation with
the far right.
Earlier
this year a “justice for all” rally in Nottingham attracted hundreds who came
out in support of military veterans and tougher action on child-grooming gangs.
QAnon
iconography was visible at the event, while one of the rally’s organisers
claimed to have had contact with “ a general from Q” and a “group from Q”.
Another
group, Freedom for the Children UK, which aims to raise awareness about child
exploitation and human trafficking, holds marches in cities around the UK.
Many
involved are well-intentioned but Hope not Hate has found that inside the
private group’s online forums, members frequently post QAnon misinformation and
references to “Pizzagate”, an unsubstantiated QAnon precursor that claimed
several high-ranking Democrat officials, including Hillary Clinton, were
involved in a child sex abuse ring based at a Washington pizza restaurant.
“QAnon has
gathered pockets of support in the UK, and is likely to continue to build
momentum as the US election approaches,” Lawrence explained. “But, while the
spread of a dangerous conspiracy theory is always concerning, especially when
it is animating people on to the street in protest, it is important to underline
that the QAnon scene as a whole is still dominated by the US.”
Indeed,
over in the US QAnon is now marching on Washington. Several Republican
congressional candidates, including Marjorie Taylor Greene, who looks likely to
win her seat in Georgia, have openly expressed support for the movement.
Last week,
Lauren Witzke, who has posed in a QAnon-branded T-shirt and tweeted the QAnon
motto, WWG1WGA – where we go one we go all – won the Republican primary for a
US Senate seat in Delaware. Witzke has since distanced herself from QAnon.
By
contrast, QAnon has been confined to the fringes of the UK political scene. But
this is not to say it will remain there. “Support for conspiracy theories and
the far right tends to rise in volatile, uncertain times,” Lawrence explained.
“Public trust in UK institutions has been increasingly challenged in recent
years, and exacerbated by the pandemic and the government’s inconsistent
responses.”
That QAnon
is gaining traction in the UK now, three years after it first emerged in the
US, is no surprise to those who have encountered it.
An analyst
who monitors online extremism in Britain, and spoke to the Observer on
condition of anonymity, said it had the ability to appeal to anyone. It hardly
mattered that the movement was US-focused.
“It offers
wish fulfilment – the idea that at some moment Donald Trump is going to
liberate people from debt and slavery. Someone might hate banks, well Donald
Trump is going to liberate them from banks. Someone might despise immigrants,
well Donald Trump is fighting a conspiracy against him inspired by George
Soros. The content is not as important as the communities in which it embeds
itself.”
One contributer to the QAnoncasualties forum
said that his father had become 'so invested in QAnon that it feels like
someone just hypnotised him'
Stanton
said QAnon was “an opportunistic ideology”.
“QAnon even
briefly stole the Twitter hashtag for Save the Children, the genuine charity
that protects children,” Stanton said. “QAnon attracts some women who think it
is about saving kidnapped children. By relaying ‘secret messages’ from inside
the ‘Deep State’ QAnon lurks in the shadows, where its leaders cannot be
exposed for promoting racist, anti-Jewish Nazi terrorism. Extremist ideologies
are often dismissed until they take power, as the Nazis did, as communism did,
as Isis did. We ignore them at our peril.”
Many of
those drawn to QAnon from within the UK are followers of the new religious
movements that emerged out of the 60s and 70s, or the new-age traveller
communities of the 90s. Others have a fascination with UFOs.
But to
believe that their views have no relevance to the UK’s political ecosystem
would be dangerous, experts claim. “QAnon feeds on widespread conspiracy
theories, new age, and occult belief systems,”said Chamila Liyanage of the
Centre for the Analysis of the Radical Right. “QAnon will not be able to
influence UK politics right away, but it will first gain a foothold among the
enthusiasts of fringe belief systems and conspiracy theories. This is
metapolitics, changing minds, then cultures can be changed in the long run. If
more and more people distrust liberal democracies and believe that liberals are
satanists planning to implement the New World Order, it’s not possible to
uphold democratic accountability. Such a situation will surely bring political
consequences in the long run.”
Earlier
this year, the Observer reported that John Mappin, a Scientologist and
supporter of Nigel Farage and Donald Trump, was flying the QAnon flag over his
castle in Cornwall. Mappin is a central figure behind Turning Point UK, the
British arm of the pro-Trump American student organisation Turning Point USA,
whose founder, Charlie Kirk, has been accused of pushing pro-QAnon narratives
based on debunked statistics produced by the movement’s supporters.
Turning
Point UK has been endorsed by several leading Conservatives, including the home
secretary, Priti Patel, and Jacob Rees-Mogg. Mappin, who has declared that “Q
is 100% valid”, has used YouTube to promote QAnon.
One person
in the US who has seen friends and family turn to QAnon told the Observer:
“People who fall into QAnon or adjacent modern conspiracy thinking, including
my family member and friends, are people who have unresolved trauma, such as
from childhood, that has left them with deep insecurities about their place in
the world and the state of society.”
He said
that these people often had “a lack of understanding for sciences, math,
history and politics, a lack of critical thinking, a vulnerability to magical
thinking – Evangelical Christian or deep new-age spirituality” – and were
dealing with the “trauma of Covid, the loss of physical connections, the loss
of work” while confronted by “unfettered internet access and dangerous social
media algorithms”.
Robert
Johnson, who helps moderate the Qanoncasualties site after watching a relative
fall victim to the movement, warned anyone can fall down the QAnon rabbit hole.
“How fast
someone can be sucked in? If they are susceptible, I’d say five days to start
believing. If they have an underlying condition, they can reach mania in a
week.”
One
contributer to the QAnoncasualties forum said that his father had become “so
invested in QAnon that it feels like someone just hypnotised him”.
Stanton has
argued powerfully that QAnon is simply the Nazi cult rebranded. “Two
definitions of a cult are: a relatively small group of people having religious
beliefs or practices regarded by others as strange or sinister; and a misplaced
or excessive admiration for a particular person or thing: a cult of personality
surrounding the leaders. QAnon’s strange and sinister beliefs qualify it as a
cult, as does QAnon’s misplaced admiration for Donald Trump.”
As with any
cults, financial gain is not far away. QAnon merchandise has mushroomed.
Websites hosting the theory are making money out of traffic. Covid quackery is
doing brisk business on QAnon sites.
The world
today is ripe for the cult’s promotion, Stanton argues, as it shares many
similarities with the world in which Hitler emerged.
“I think it
comes at a similar time to the 1920s and 1930s. We have mass unemployment. We
face a plague that is like the Spanish Flu that killed millions. Nazis and
QAnon both seek a ‘saviour’ leader who will deliver society from disorder and
the cabal of conspirators that is secretly taking over their nations.”
The
difference now, though, is that technology has unified the world. A movement
emanating from the US can quickly spread beyond its borders.
One
contributor to the Qanoncasualties forum told the Observer that QAnon appears
to mimic the spread of the pandemic.
“It struck
me that the way QAnon has taken off in a really big way this year, despite
being three years old, is like the spread of the virus, in terms of the
exponential growth curve. The more people that are connected to QAnon, the
steeper the curve will be in terms of them spreading the BS on social media and
in real-life interactions.”
The appeal
seems almost physical. As one German contributor to Qanoncasualties, who was
not a QAnon follower but had been a believer in Pizzagate, explained: “It all
started on Reddit. It began with stumbling on a few ‘alternative’ subreddits,
those with prefixes ‘real’, ‘anarchy’, ‘true’, etc. To this day, I’m still not
sure what triggered the hate spiral in me.
“I think
one of the possibilities is that any unresolved conflicts are channelled in
anger and negative energy. A lot of people describe their relatives watching
QAnon videos all day – they know that they’re essentially on an IV drip of some
stuff they crave. I have no idea how it works inside the body, but I’m willing
to bet there’s a physical response to this behaviour.”
Research by
the Institute for Strategic Dialogue (ISD) has found that QAnon and the online
world have enjoyed a powerful symbiosis after lockdown started in many
countries, including the UK.
A report
the ISD published in June showed that membership of QAnon groups on Facebook
increased by 120% in March, while engagement rates increased by 91%. From 27
October 2017 to 17 June 2020, the ISD recorded 69,475,451 million tweets,
487,310 Facebook posts and 281,554 Instagram posts mentioning QAnon-related
hashtags and phrases.
The ISD
said that “across all three platforms, a clear trend exists showing a notable
increase in conversation volumes coinciding with periods when lockdowns were
issued”.
It found
that the top four countries driving discussion of QAnon on Twitter were the US,
the UK, Canada and Australia. Much of the online discussion is driven by the
actions of Trump, who has retweeted QAnon-promoting accounts.
One Reddit
contributor said that QAnon was spreading for “one reason only”. “The failure
of the government, in the US at least, to deny and denounce it. These
conspiracies and cult-like behaviours have arrived thousands of times over the
years and usually die out.
“However,
when you have a president who says he didn’t know much about QAnon, except
‘they like me very much’ and ‘I heard... that these are people who love our
country’, then immediately this is essentially permission and acknowledgement
of their movement.”
Facebook
and Twitter have recently taken steps to restrict QAnon. The movement now
largely operates on the 8kun message board site, whose earlier incarnation,
8chan, has been criticised for hosting images of child abuse and promoting
white supremacy groups.
“QAnon hardcore
followers are still gaining but there is more awareness and active scepticism
recently,” Johnson said. “They had a recent setback with the shutdown of
qmap.pub (a website endorsed by Q). But they are a great hype machine and Covid
has been a godsend. Globally it is gaining ground and numbers. I think it
surpassed 72 countries this week. We recently had a user report dealing with a
family member in Switzerland.”
But can a
cult survive the demise of its leader?
Few believe
that if Trump loses in November, QAnon will disappear.
“When Obama
won that’s what kickstarted half of the angry movements that fed into this,”
the online extremism analyst explained. “It didn’t calm the Republican right,
it made them much more aggravated.”
Nor would
Trump’s defeat sound the death knell for an incipient QAnon movement in the UK.
“There is a
high possibility that the spirited belief system which surrounds QAnon can
slowly become a political movement in the UK,” Liyanage said. “It will be
successful because no one can fight it through reason. It’s not a rational
belief system but mostly a supernatural belief system.”
The
mysterious rise of QAnon
• QAnon
publicly emerged on 28 October 2017 when a user calling themselves Q, who
claimed to have high-level security clearance, posted a series of cryptic
messages on the website 4chan (which later became 8chan and then 8kun).
• Q claimed
that they would work to covertly inform the public about President Trump’s
ongoing battle against the “deep state”, a blanket term used to describe those
in power working against the president. Since then, users claiming to be Q have
made over 4,000 posts, known in the community as “Qdrops”, fuelling the growth
of a lurid meta-conspiracy connecting a range of harmful narratives.
• The QAnon
theory now connects antivaccine, anti-5G conspiracies, antisemitic and
antimigrant tropes, and several bizarre theories that the world is in the
thrall of a group of paedophile elites set on global domination in part aided
by ritualistic child sacrifice. It morphed out of an earlier conspiracy,
“Pizzagate”, which suggested that a paedophile ring involving senior officials
in the Democratic Party was being run out of a pizza restaurant in Washington.
• In 2019,
the FBI labelled QAnon a domestic terror threat, observing that conspiracy
theories have the potential to encourage “both groups and individual extremists
to carry out criminal or violent acts”.
• In the
2020 US elections there are 14 congressional candidates on the ballot for
November who express support for the theory.
• Who is
behind QAnon remains opaque. But NBC has reported that it took off when two
4chan moderators, who went by the usernames Pamphlet Anon and BaruchtheScribe,
reached out to Tracy Diaz, a small-time YouTube star who helped popularise the
earlier ‘Pizzagate’ conspiracy who then helped bring QAnon to a wider online
audience.



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