What happens to airlines after the coronavirus
crisis ends?
The airlines that survive the downturn will look quite
different from the ones that went into the crisis.
By SAIM
SAEED AND TANYA SNYDER 4/2/20, 2:09 PM CET Updated 4/8/20, 4:51 AM CET
The
coronavirus may leave the global airline industry utterly transformed —
smaller, leaner and deep in debt to the governments that bailed it out.
“Whenever
you go through a disaster, it’s ultimately about what are the lessons that are
learned and processes put in place to make sure this doesn’t repeat itself,”
said John Grant, senior analyst at OAG, an aviation analytics firm.
Beyond
tough business choices, the crisis has presented an opening for lawmakers and
financial markets to make their own demands for an industry that’s repeatedly
the brunt of consumer ire, including a long wish list of ways they should treat
customers better, reduce their carbon footprint and adopt more sustainable
business practices.
Grant said
it’s an opportunity for the sector to slim down, given the number of bloated,
unprofitable carriers. “Is it good to have so many airlines around the globe?
Does it serve the consumer?"
The crisis
is likely to result in a more consolidated, fiscally prudent industry. There
will be “less competition, but a more sustainable industry that can work itself
through these particular challenges,” he said.
Rethinking
flying
Global air
travel has been decimated as countries around the world enforce lockdowns and
restrict travel. With no end in sight for either the pandemic or the recession
that follows, even the mightiest of carriers like American Airlines and
Lufthansa have been forced to seek help from their governments.
But a lot
of those rescues will come with significant strings attached.
The U.S.
coronavirus relief bill bans companies from giving raises to their top
executives, buying back their own stock or paying dividends to shareholders for
the five-year duration of the loan plus one year. That's a reaction to reports
that U.S. airlines spent 96 percent of their free cash flow over the last
decade on share buybacks rather than investing in the business or storing up
money for a rainy day.
In Europe,
struggling airlines like low-cost carrier Norwegian had to make a financial
case to private banks in order to qualify for government aid. In the U.K., the
government said airlines need to exhaust all other lines of credit before
coming to the government for help — indicating that countries are not
immediately rushing to the rescue and will do so with conditions attached.
In other
cases like Italy and Belgium, governments are considering the
re-nationalization of struggling airlines as their solution to the crisis.
Some
experts say those conditions should be made permanent.
“There
should be a long-term prohibition on buying back stock,” said Bob Crandall,
former president and chairman of American Airlines. “That’s simply not a
sensible strategy for an industry that undergoes cash crises from time to time
... Airlines should be required to build large liquidity reserves.”
According
to industry analyst Bob Mann, airlines typically have between 9 percent and 15
percent of their 12-month expenses available in cash or cash equivalents on
hand. Unlike charter carriers, which are required to hold onto the proceeds
from a ticket sale until the flight is complete, commercial airlines use
payments for future travel to pay for today’s expenses.
“This is
fine as long as advance ticket sales proceed at the usual rate,” Mann said.
“The problem occurs when either you have a decline — an unusual decline in
advance ticket sales like we have today — or even worse, also like we have
today, there’s a run on the banks, so to speak, and people say, ‘I’m not
traveling next month; I want my money back.'”
Once air
service claws its way back, customers could notice other changes, like reduced food
and beverage service. “Airline service is premised on as many touchpoints as
you can make with the customer,” said Gary Kennedy, formerly general counsel of
American Airlines. “Now you want as few touchpoints as possible.”
Kenneth
Button, a professor at the George Mason Schar School of Policy and Government
and an expert on aviation policy and economics, anticipates U.S. airlines may
ask Congress to change laws on foreign investment. “Now, foreign investors can
hold a maximum of 25 percent of the voting shares,” he said. “Will we see a
more flexible system in the future?”
It’s
something the European Commission has also been considering. Non-Europeans can
own up to 49 percent of an EU airline, but some policymakers and airlines see
it as an inconvenient cap on investment, and one that may be an expensive
luxury at a time when airlines need all the domestic and foreign financing they
can muster. The Commission is expected to present a potential reform of
ownership and control rules later this year.
Corona
'hangover'
Those new
rules will apply to survivors — and it's not yet clear who will make the final
cut.
Globally,
airlines face a 44 percent collapse in revenue compared with 2019, a drop of
around $252 billion, according to the latest figures from international airline
lobby IATA. United Airlines CEO Oscar Munoz and President Scott Kirby told
employees that they expect travel demand to “remain suppressed for months”
after government bailout funds run out in September and “possibly into next
year.”
IATA
predicted a $76 billion loss in revenue for Europe this year. EasyJet grounded
all its flights indefinitely; Lufthansa, Ryanair and Air France-KLM and British
Airways are running only a fraction of their normal services.
That crunch
won't last forever, but exiting from the crisis won't mean an immediate
rebound.
Experts
warn that it could take months for an airline to come back to life.
“There’s
going to be waves of this disease going around the world indefinitely,” said
Marisa Garcia, an aviation industry analyst and columnist for Forbes. In the
short term, she said airlines might have to rethink the policy of squeezing
more and more passengers on the same flight, suggesting that they may even
leave the middle seat open to ensure distance between people while the disease
still circulates — something Lufthansa has already begun implementing.
Airlines
will be hoping for corporate travel to bounce back first.
“Business
travel will come back when HR departments and corporate general counsels decide
on a duty-of-care basis that they can relax their prohibition on travel, or
actually come out and say, ‘It’s time to go travel again,’” said Mann. “Business
travelers probably pay six to seven times the average fare on a typical flight
... So having them back on airplanes is very, very important; that’s where a
majority of business revenue comes from.”
Even if the
economy begins to recover in the third quarter of this year, as many economists
predict, coronavirus fears could lead to a “long tail” or a “hangover” as
travel struggles to regain its pre-crisis status, in the words of one industry
adviser who spoke on condition of anonymity in order to avoid speaking for her
clients. While cabin fever may have some running for the airport the moment
travel restrictions lift, others will be more reticent. Restrictions may also
lift gradually in different parts of the world and for different age
demographics.
“It will
take months until the global travel restrictions are completely lifted and
years until the worldwide demand for air travel returns to pre-crisis levels,”
said the Lufthansa Group, which decommissioned dozens of its jets on Tuesday.
Experts
also warn that it could take months for an airline to come back to life. While
essential maintenance is still happening daily on parked planes, they will all
need to be brought back into flying condition before being put back into
service. Airlines are being paid by the U.S. government to keep workers on the
payroll but some are being offered buyouts — at a time when hiring new pilots
is made more difficult by an ongoing pilot shortage.
Airplane
manufacturers are also affected as carriers revise their growth plans.
Low-cost
U.K. carrier easyJet is looking to “defer and reduce” its Airbus orders. Boeing
was already battered thanks to the grounding of its Boeing 737 MAX following
two crashes. That's turned into a "blessing in disguise" for airlines
that didn't manage to get the airplanes delivered, as they now don't have to
hunt around for expensive places to park them, one airline official told
POLITICO.
Sustainability
Emissions
reduction goals have taken a backseat, for now, to the goal of handing out cash
as fast as possible to keep the sector from imploding.
In the
U.S., Democrats tried and failed to attach environmental conditions to the $61
billion bailout American carriers received from the government. IATA said it
wants “minimum conditions and maximum speed” on rescue packages, and the
group’s director general, Alexandre de Juniac, said they’ll return to
environmental concerns “when we come back to normal waters.”
The
European Commission is becoming increasingly alarmed that rescue packages are
ignoring its European Green Deal priorities aimed at turning the Continent
climate neutral by 2050.
U.S. and
European airlines will face quite different taxation environments after the
crisis.
Andrew
Murphy, aviation expert at the green NGO Transport & Environment, feels
airlines shouldn’t be let off easy, and that rescue packages should include
stringent environmental conditions.
“Nine years
airlines say, 'We fund ourselves,' and the 10th year they say, 'We need your
money,'" he said. "And then another nine of ‘we fund ourselves?’ We
can’t have that.” He added that airlines will be bailed out with taxpayers’
money, and airlines have a way to repay them, for example, with a tax on
kerosene, as advocated by environmentalists and some European countries like
the Netherlands.
The
legislative environment is very different in the U.S., which means that U.S.
and European airlines will face quite different taxation environments after the
crisis.
“[U.S.]
airlines have already been investing in newer, more fuel-efficient airplanes
over the past 10 years,” said travel industry analyst and adviser Henry
Harteveldt, president of the Atmosphere Research Group. “I think they would
consider any government requirements that the airlines are responsible for
carbon offsets to be something that they would object to.”
Sem comentários:
Enviar um comentário