‘You can’t attack a regular voter’: Trump faces a
retail-campaigning gap
The president favors settings where he can control the
message. The final stretch of the campaign is showing Trump’s shortcomings in
other settings.
By NANCY
COOK
09/16/2020
07:51 PM EDT
https://www.politico.com/news/2020/09/16/trump-retail-campaign-gap-416517
President
Donald Trump rarely interacts for extended periods with everyday Americans who
haven’t been pre-screened by the White House or campaign. He’s never been fond
of retail politics, like the random visit to a coffee shop or diner. The
majority of his interactions with supporters comes from rallies, and while he
does frequently respond to shouted questions from journalists, he carefully
controls those interactions — deciding who to call on and when to end the
conversation.
Just 48
days from the election, and under two weeks from the first presidential debate,
the risks of that approach are becoming clearer.
A televised
town hall in Philadelphia exposed holes in the president’s explanation of basic
facts about the coronavirus, health insurance and stock ownership in America.
He fielded pointed questions from undecided voters in the swing state of
Pennsylvania covering immigration reform, systemic racism, his attitudes toward
the military and views on police officers’ treatment and use of unnecessary
force. As top Trump aides watched from a control room, with ABC News
determining the ground rules and participants, Trump dodged and blustered his
way around pointed questions and fact-checks — skipping moment after moment
that most politicians would have seized as slam-dunk opportunities to connect
with voters’ everyday concerns.
To Trump
critics, the event highlighted his empathy gap in an election year wracked by
health and economic crises weighing down American families. Trump is already
hamstrung by not being able to host as many mega-rallies given the risks of a
pandemic, so now he and his aides have turned to smaller, tamer events like
Tuesday night’s town hall and roundtables with supporters, Latinos or small
business owners. By contrast, his Democratic rival and former vice president
Joe Biden has eschewed large-scale events and instead met people one-on-one at
more traditional campaign stops to hear their stories.
Trump “has
almost no way to relate for the challenges everyday people face. For his entire
life, he has lived in a bubble of wealth or Manhattan,” Brendan Buck, former
counselor to Republican House Speaker Paul Ryan, said about the president’s
town hall performance. “He has surrounded himself in this echo chamber where it
is rare for him to be confronted in this way.”
Unlike
attacking the news media or uttering “fake news” when he does not like the
outcome, “you can’t attack a regular voter for his views,” Buck added.
Trump tried
to cast the town hall as a victory on Twitter and during a press conference on
Wednesday, even as the event was panned by Republicans and Democrats alike.
“Thank you for the great reviews of the ABC News show last night,” he tweeted
Wednesday morning.
To many
Trump aides, the event went fine — avoiding any major disasters for his
campaign. Trump showed up and faced tough questions. None of his answers became
viral sensations on the internet, and while he stumbled over answers on
Covid-19 or herd immunity, referring to it as “herd mentality,” aides and
advisers argued it allowed him to draw a contrast with Biden — who has made far
fewer public appearances in part due to public health guidelines around the
pandemic.
“We’re
wondering when Joe Biden will take tough questions from Republican voters in a
town hall moderated by George Bush’s press secretary,” one campaign official
joked about the moderator, ABC’s George Stephanopoulos, who once served as
White House communications director under President Bill Clinton.
Other Trump
aides and allies cast the event as rigged, with ABC picking voters whose sharp
questions implied they were anything but “undecided.” Fox News pundit Laura
Ingraham called the ABC town hall a “total set up” on Twitter even as she
called Trump “unflappable,” and her show framed the event as an “ambush” of
Trump.
“Will ABC
do to the same to Joe?” she asked.
“Last night
the American people got to hear directly from their president for nearly an
hour on what he’s doing to defeat the virus, protect their jobs, and get our
economy back to being the strongest in history,” White House communications
director Alyssa Farah said in a statement. “While many career politicians avoid
tough, lengthy interviews, President Trump doesn’t shy away from them and is
the most accessible politician in history.”
The event
was a different tone than Trump’s friendlier appearances on Fox News’ morning
or evening programs during which hosts largely go along with Trump’s rhetoric,
theories or boasting.
At
Tuesday’s town hall, Trump told one voter a vaccine would likely ready in three
to four weeks while health experts have warned a vaccine is not likely to be
available until 2021. He blamed Biden for failing to institute a national
mandate on mask-wearing – when Biden does not hold any elected office — and he
argued wearing masks to fight Covid-19 is not always good, undermining his
government’s own health guidelines.
When asked
by a voter why he downplayed the coronavirus, dismissing it publicly from
January into March, the president said he had not.
“Well, I
didn’t downplay it,” he said. “I actually — in many ways I up-played it in
terms of action. My action was very strong.”
Not
everyone was buying it.
“I found it
to be an amazing spectacle of Donald Trump’s reality distortion field on full
power — his refusal to answer the substance of serious questions, his complete
bonkers grasp of reality and facts and his comfort in offering non-sensical
explanations for very serious topics,” said Timothy O’Brien, author of
“TrumpNation: The Art of Being the Donald” and a former senior adviser to
Michael Bloomberg’s presidential campaign.
Biden also
seized on Trump’s comments on Covid-19, saying the president’s town hall
revealed “in no uncertain terms a lack of seriousness with which he continues
to take this pandemic,” Biden said.
“By his own
admission, he continued to lie about Covid-19,” Biden added during a press
appearance on Wednesday afternoon.
Trump
campaign communications director Tim Murtaugh said the president showed empathy
at several points in the town hall but declined to point to specific moments.
“It showed a president who is in charge and on top of a critical issue facing
the entire country, and I think people watching should come away from it
knowing that the president of the United States has been engaged and out front
leading” on Covid,” Murtaugh added.
Few
operatives, or even Trump aides believe a single town hall will sway the minds
of any individual voters. But it could cement people’s existing impressions of
a candidate, Buck said — whether that means viewing the president as a strong
leader as his base does, or viewing him as a self-centered one unable to meet
the challenges of the pandemic.
“I don’t
think this particular event will make or break anything, but it does offer a
window into what debates look like,” Buck said, noting the ABC moderator who
fact-checked Trump in real time. “This is a president who is uniquely in a
bubble, and that will make it interesting to see if he is comfortable with
someone challenging him for an hour and half.”

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