Trump’s
election campaign wanted to deter millions of Black Americans from voting in
2016. The ‘Deterrence’ project can be revealed after Channel 4 News obtained
the database used by Trump's digital campaign team.
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Millions of
Americans in key battleground states were separated into eight categories, so
they could be targeted with tailored ads online.
One of the
categories was named ‘Deterrence’, which was later described publicly by
Trump’s chief data scientist as containing people the campaign “hope don’t show
up to vote”.
Analysis by
Channel 4 News shows Black Americans - historically a community targeted with
voter suppression tactics - were disproportionately marked ‘Deterrence’ by the
2016 campaign.
In total,
3.5 million Black Americans were marked ‘Deterrence’.
Overall,
people of colour labelled as Black, Hispanic, Asian and ‘Other’ groups made up
54% of the ‘Deterrence’ category. Meanwhile, categories of voters the campaign
wished to attract were overwhelmingly white.
The investigation
reveals the Trump campaign targeted Black Americans with negative ads on
Facebook and social media - despite the campaign's denials.
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