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Dreamforce, Nvidia CEO backs Trump's hands-off approach to AI regulation
Roland Li
Tue,
September 15, 2026 at 10:45 PM GMT+2
Attendees
arrive at Dreamforce, Salesforce's annual convention, in San Francisco on
Tuesday. (Noah Berger/For the S.F. Chronicle)
Nvidia
CEO Jensen Huang rejected calls on Tuesday for more government regulation of
artificial intelligence at San Francisco's massive Dreamforce conference, siding with President Donald Trump's
hands-off stance on the issue.
"We
don't need any new laws. We don't need new regulations. We just need companies
to decide … I think innovation speed and safe products are not - it's a false
choice. You could definitely have both at the same time. So run as fast as you
can, but if you feel at any given point in time the company's out of control or
the product's not going to be safe, you know, take a pause," Huang said to
Salesforce CEO Marc Benioff during the conference's opening keynote.
Nvidia
CEO Jensen Huang speaks during a keynote address at Dreamforce on Tuesday.
(Noah Berger/For the S.F. Chronicle)
The
debate over slowing down AI development exploded in the past week after
Anthropic CEO Dario Amodei called for more time to develop regulations and
"pace" AI progress amid "serious" concerns.
Amodei
also spoke at the keynote before Huang and likened the situation to running a
car company and seeing a competitor involved in a serious safety incident,
prompting a need for more regulation. It was an obvious reference to rival
OpenAI's 700 AI agents going rogue and hacking machine learning repository Hugging Face.
In
contrast to Amodei, Huang rejected the need for any additional laws or
regulation.
Anthropic
CEO Dario Amodei shakes hands with Salesforce CEO Marc Benioff Tuesday's
keynote address at Dreamforce. (Noah Berger/For the S.F. Chronicle)
"Safety
is paramount. In a lot of ways it's job one," Huang said, but
characterized it as an engineering and computing problem, not one that needed
government intervention.
"If
we're not confident about the safety … then don't release it. It's a very
obvious thing to do," he said. Huang also said it was "nonsense"
that AI would destroy jobs.
"We
have to keep an eye on the pace of AI," Salesforce CEO Marc Benioff said
to Amodei, and then pivoted to discussing the company's product pipeline, which
includes the "Claudeforce" integration of Anthropic's chatbot.
"Now
these interfaces are truly amazing," Benioff said.
Benioff
later told reporters that "in my view, technology is never good or bad.
It's what you're doing with the technology that matters. And I think that that
remains the key thing," and companies will be responsible for being
ethical.
He said
that San Francisco should prepare for a "roller coaster" as Anthropic
prepares to go public and the AI "gold rush" continues.
"It's
going to be a huge boon to San Francisco in not only in employment, bringing
new people in, housing, but I expect that the same kind of narratives … around
gentrification and increased wealth will also happen over the next 36 months,
there's no question. And this is that kind of boom-bust cycle that's very
popular here in San Francisco," he said. "So everyone should buckle
up because this is going to be the heart of the AI transformation."
Attendees
head to a keynote talk at Dreamforce on Tuesday. (Noah Berger/For the S.F.
Chronicle)
Dreamforce, which bills itself as the biggest artificial
intelligence conference in the world, filled Moscone Center's three main wings
with its long-running national park theme. Event workers created an imaginary
campground that evoked trees rather than tech.
For this
week's extravaganza, there were "Developer Grove" and "Camp
Trailhead" sections, with the latter referring to the company's free
Trailhead online learning tool. There were faux grass carpets and humanmade
rock formations and a waterfall. Rather than campers and hikers, there were
lanyard-wearing product managers and computer scientists.
Salesforce's
cartoon-like animal mascot like Cody the bear was displayed across numerous
banners and tech kiosks, alongside with a diminutive Albert Einstein - a
completely different mood than that evoked by the hypothetical malevolent
AI-powered superintelligence that critics fear will be the future of tech.
Dreamforce
attendee Tiffani Bova, chief strategy and research officer at research firm the
Futurum Group, said she didn't think there will be a doomsday scenario and
expects AI to bring many benefits like curing diseases. But she acknowledged
the safety concerns.
"I
do think there is absolutely a need for guardrails. I also believe this is
where leaders and CEOs need to take ownership," Bova said.
"In
a perfect world, I would love if AI companies would get together" and
self-regulate, she said. "I worry if you look to government to regulate
it, it would slow it down."
Attendees
gather for Salesforce CEO Marc Benioff's keynote address at Dreamforce on
Tuesday. (Noah Berger/For the S.F. Chronicle)
Congress
has deadlocked on AI regulation amid safety concerns and competition with
China.
Outside
of the brief discussions around slowing development, Benioff largely extolled
the benefits of more AI for all over the two-hour keynote and showcased
Dreamforce's products. "The door is open, but not everyone has gone
in" and benefitted from AI, Benioff said, noting a disparity between
institutions, companies and countries.
As Huang
and Benioff spoke, they walked around the keynote room, with Huang leading and
speaking enthusiastically about every company and country becoming an AI
entity.
"Jensen,
we're all following you, bro," Benioff said.
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