Growing
up with Nigel Farage: inside Reform UK’s push for the next election
The party
claims it has almost 100,000 members, more than the Lib Dems, whose hyperlocal
strategy it aims to emulate
Helen Pidd
and Natalie Ktena
Fri 22 Nov
2024 06.00 GMT
It was the
grand finale of Reform UK’s September conference and Nigel Farage had a serious
message to deliver: it was time for Reform to “grow up” and professionalise.
He couldn’t
do it alone, he told 4,000 hyped-up members who had paid £50 each to bask in
his presence.
“We will not
realise our dream unless the people’s army of supporters are organised, unless
the people’s army of supporters are helped to professionalise, unless that
people’s army fight elections,” he said. “What we have to do is to be credible.
What we have to do is to be on the ground everywhere.”
A remarkable
number of people have heeded Farage’s call since the general election, when
Reform had just 40,000 members. The party now claims to have almost 100,000,
more than the Liberal Democrats, and just 30,000 shy of the drastically
diminished post-Boris Johnson Conservative party.
Jealous that
the Lib Dems won 72 seats to Reform’s five, despite Reform receiving a bigger
percentage of the national vote, Farage plans to ape their high-intensity,
hyperlocal strategy.
He wants to
blanket communities in leaflets and win council seats, paving the way for more
Reform MPs in 2029 and potentially his own path to Downing Street: something he
thinks “may not be probable but it’s certainly possible”.
There are
now Reform branches in more than 300 of the UK’s 650 constituencies, with new
ones launching every few weeks.
One of them
is in Stalybridge and Hyde in Greater Manchester. It was started by Jamie
Gregory, a 27-year-old software developer who attended the Birmingham
conference with his wife, Evialina, who moved to the UK from Lithuania as a
teenager.
Gregory
wants Reform to disrupt the local Labour-controlled Tameside council, which is
in disarray after the leader, his deputy and chief executive stood down after a
highly critical report on its children’s services. His first leaflet drop this
month went in hard on child protection failures, promising to “remove
complacent councillors” and “defend our children”.
Ultimately,
Gregory wants to unseat the local Labour MP, the business secretary, Jonathan
Reynolds. Stalybridge was one of 98 constituencies where Reform came second in
July, most of which were to Labour, standing a local accountant and carer who
campaigned on a shoestring.
In true
Farage style, the branch launch was held in the backroom of a Stalybridge pub,
the Fox Tavern, which was decked out in union jacks and a lifesize cut-out of
the man himself. On the bar was a questionnaire asking those who attended for
their views on issues including building on the greenbelt and supporting
British farmers. A collection went around, raising £200 for a local food bank.
Gregory
opened the event, introducing himself as the branch chair. “What we really want
to focus on now are local issues, issues that really affect people in this
area,” he told the 50 or so there.
Wendy
Schofield, the branch secretary, told the pub about her political past. “I’m
from a Labour background. My mum and all the family voted Labour. I voted Tony
Blair in, I voted Boris Johnson in,” she said, before reminiscing about the
Stalybridge of old.
Unhappy
about the closures of youth clubs and the local market, she is concerned about
who will live in a local housing development. “We need to know who is going in
them houses. Them houses should be for the local people. And that’s what
concerns me. British people are not being put first, coming bottom of the rung.
And that has nothing to do with skin colour. I’m talking about British people.
So that’s Asian British, black British. We all feel the same,” she said.
The new
branch needed to be permanently on a war footing in case a byelection was
called, she said. Rob Barrowcliffe, who came second to Angela Rayner in
neighbouring Ashton-under-Lyne in July, agreed, saying he and Gregory had just
helped Reform win its first council seat from Labour, in Blackpool’s Marton
ward.
Reform has
since won seats in Wolverhampton and Derbyshire and now has 37 local
councillors, most of whom have defected from the Tories. It claims more than
2,000 people have applied to stand for Reform in May’s local elections. They
are now being vetted by an external company, to try to weed out the racists and
Islamophobes the party was forced to disown during the general election
campaign.
“I think
they’ve learned the lesson from that, and they’re taking things much more
seriously now,” said Gregory. “Unsavoury characters” were no longer welcome in
Reform, he said. “We want to break this sort of idea that we are sort of
BNP-lite, if you like, because we know we’ve got so many fantastic policies and
policy proposals that we want to put forward. We’re not just the
anti-immigration party. We’re just for common sense, the party of the people.”
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