Trump’s
Media Blitz: Talk Radio, a Video Game Celebrity and Elon Musk
A whirl of
appearances in media venues large and small have defined Donald Trump’s past
four weeks, as he tries to wrest attention from his new opponent, Kamala
Harris.
Michael M.
GrynbaumSantul Nerkar
By Michael
M. Grynbaum and Santul Nerkar
Aug. 17,
2024
https://www.nytimes.com/2024/08/17/business/media/trump-media-strategy.html
Donald J.
Trump’s media strategy can be summed up with a phrase often applied to one of
his erstwhile nemeses, the logorrheic New York City mayor Ed Koch: unavoidable
for comment.
The former
president has certainly seemed that way in the month since President Biden
yielded the Democratic ticket to Vice President Kamala Harris, upending a
campaign that Mr. Trump was once convinced he would easily win.
Ms. Harris
has dominated the national conversation even as she has mostly avoided
reporters and declined to hold a news conference. Eager to reassert himself,
Mr. Trump has embarked on a cavalcade of interviews in venues large and small,
popping up on a video game celebrity’s streaming page, calling into a New York
City drive-time radio show and holding court from his vacation homes in Florida
and New Jersey. His appearances, however, often involve sympathetic
interviewers who rarely challenge his words and intersperse questions with
heaps of praise.
The results
have been mixed. Fans enjoyed his appearances, and Mr. Trump’s news conferences
were carried live on cable news. But he also set off controversies that his
supporters have scrambled to clean up, such as when he told Elon Musk that some
striking workers ought to be fired.
A sampling
of Mr. Trump’s media-heavy month:
‘Sid &
Friends in the Morning,’ WABC-AM
Date: July
30.
Interviewer:
Sid Rosenberg, a longtime New York City radio personality who came to fame as a
blunt-spoken commentator on Don Imus’s show (from which he was eventually fired
for making offensive remarks).
Notable
Trump quote: “If you’re Jewish, if you vote for a Democrat, you’re a fool, an
absolute fool.”
Why? “Sid
& Friends” is a drive-time radio show that is not exactly a must-listen
beyond certain toll roads in the New York metropolitan area. But Mr. Trump, who
grew up immersed in his hometown’s elbows-out radio culture, had called in
before, and he is friendly with John Catsimatidis, the billionaire owner of
WABC.
Degree of
difficulty: Low. Mr. Rosenberg is a longtime Trump fan.
Convention
for the National Association of Black Journalists
Date: July
31.
Interviewers:
Harris Faulkner of Fox News, Kadia Goba of Semafor, Rachel Scott of ABC News.
Notable
Trump quote: “I didn’t know she was Black until a number of years ago, when she
happened to turn Black.”
Why? The
Trump campaign has made a concerted effort to make inroads among Black voters.
This interview, though, created controversy: Mr. Trump trash-talked a
journalist, fumed that his interviewers were not as deferent as he preferred
and unleashed ugly conjecture about Kamala Harris’s ethnic identity that
Democrats have relentlessly used against him.
Degree of
difficulty: High. This was the toughest and most sustained grilling from
journalists that Mr. Trump has faced since his June debate against President
Biden.
Fox News
Date:
Various in July and August.
Interviewers:
Maria Bartiromo, Laura Ingraham, the hosts of “Fox & Friends.”
Notable
Trump quotes: “I’m explaining that to them: You never vote. This time, vote.
I’ll straighten out the country, you won’t have to vote anymore. I won’t need
your vote.”
Why? While
his relationship with Fox News has had ups and downs, Mr. Trump still regularly
returns to the network, a powerful soapbox.
Degree of
difficulty: Low-ish. Ms. Ingraham did urge Mr. Trump to clean up earlier
remarks when he told a Christian group, “You don’t have to vote again,” which
he declined to do. But for the most part, Mr. Trump has avoided tougher
interviews on Fox News with political anchors like Bret Baier. Instead, he
prefers the star conservative commentators who are among his most loyal media
allies; Ms. Bartiromo and Mr. Trump, for instance, have been friends for
decades.
Kick.com
Interviewer:
Adin Ross, an internet celebrity, right-wing provocateur and prominent gamer
who broadcasts on Kick, a site that is a rival to the video game streaming
platform Twitch.
Date: Aug.
5.
Notable
Trump quote: “I think it’s incredible.” This was Mr. Trump’s reaction after Mr.
Ross presented the former president with a gift: a customized Tesla Cybertruck.
Why? Mr.
Ross, 23, is hugely popular with young men and is something of a cult figure on
the Very Online political right. The interview at times attracted more than
500,000 listeners, who heard Mr. Ross offer Mr. Trump a full-throated
endorsement.
Degree of
difficulty: Extremely low. Along with the Tesla, Mr. Ross gave Mr. Trump a gold
Rolex watch. The gifts were both generous and potential violations of federal
campaign finance laws.
X
Interviewer:
Elon Musk, a billionaire tech entrepreneur and prolific pitchman for his own
social media platform.
Date: Aug.
12.
Notable
Trump quote: “They go on strike, I won’t mention the name of the company, but
they go on strike and you say: ‘That’s OK, you’re all gone. You’re all gone.
So, every one of you is gone.’”
Why? Mr.
Musk, who commands nearly 195 million followers on his X account, has a
following that far outstrips those of even the most prominent traditional
journalists.
Degree of
difficulty: For Mr. Trump, low: Mr. Musk, who has endorsed the former
president, is sympathetic to much of his worldview and lobbed mostly softballs.
For listeners, high: Technical glitches delayed the interview 35 minutes, and
users struggled to get access to the livestream.
Televised
news conference; Mar-a-Lago, Palm Beach, Fla.
Interviewers:
The assembled national Trump press corps.
Date: Aug.
8.
Notable
Trump quote: “Nobody’s spoken to crowds bigger than me. If you look at Martin
Luther King, when he did his speech, his great speech, and you look at ours —
same real estate, same everything, same number of people, if not — we had
more.”
Why? Mr.
Trump loves being on TV, and many cable news channels carried the hourlong news
conference live.
Degree of
difficulty: Medium to high. News conferences are not ideal environments for the
kind of sustained questioning that can pin down a candidate. But Mr. Trump did
face a variety of challenging questions about the wisdom of his campaign
strategy as polls show that Ms. Harris has tightened the race in key swing
states.
Michael M.
Grynbaum writes about the intersection of media, politics and culture. He has
been a media correspondent at The Times since 2016. More about Michael M.
Grynbaum
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