Economy
‘A huge
mistake’: Trump’s crypto allies cringe over family’s startup
The crypto
venture is attracting what appear to be hacks and attempted scams ahead of its
launch.
By Jasper
Goodman
09/06/2024
05:00 AM EDT
https://www.politico.com/news/2024/09/06/trump-family-crypto-startup-00177566
Donald
Trump’s sons want to turn their father’s growing bromance with the
cryptocurrency industry into the new family business. So far, the project’s
troubled rollout has succeeded in creating only one thing: a potential
political liability for the former president.
Trump’s
eldest sons — Donald Trump Jr. and Eric Trump — have been teasing their plans
to unveil a crypto startup called World Liberty Financial for weeks. But the
launch has been marred in recent days by a series of apparent scams that have
redirected fans to fake pages and compromised the social media accounts of
other Trump relatives.
The
incidents have begun to rattle some of Trump’s allies within the crypto world.
They’re warning that his family should shelve a project that they say creates
unnecessary political risks and reflects poorly on the industry.
“This is a
huge mistake,” said Nic Carter, a Trump supporter who is a founding partner at
the crypto-focused venture capital firm Castle Island Ventures. “It looks like
Trump’s inner circle is just cashing in on his recent embrace of crypto in a
kind of naive way, and frankly it looks like they’re burning a lot of the good
will that’s been built with the industry so far.”
The drama
illustrates the risks associated with Trump’s growing embrace of the crypto
community, which he’s promised to give a sweeping set of supportive policies if
elected. Government watchdogs have also warned the intertwining of politics,
policy and the Trump family business poses new conflict of interest concerns as
Democrats try to paint him as a “con artist” in the home stretch of the
presidential campaign. It comes as major crypto firms face ongoing criticism
that the market is rife with scams and consumer abuse.
While the
details of the Trump brothers’ crypto project haven’t yet been announced, Trump
began promoting World Liberty Financial’s forthcoming launch on social media
last month after it opened an official channel on the messaging platform
Telegram.
Shortly
after, it appeared that fraudsters began to pounce. The X accounts of
Republican National Committee Co-Chair Lara Trump and Tiffany Trump were
compromised late Tuesday, when allegedly unauthorized users posted links to a
hoax website for the crypto project featuring fake details about it. World
Liberty wrote on its official Telegram channel that the accounts were “hacked”
and warned against visiting any links from the posts. Tens of thousands of
Telegram users have been lured to a separate unofficial channel posing as World
Liberty Financial.
A
representative for World Liberty, Zak Folkman, said in an interview that the
group is “building a world-class decentralized finance platform with the
absolute best of the best in the industry.” He said the unauthorized X posts
and the fake Telegram channel were reported to the two platforms. Folkman
confirmed that Lara, who is Eric Trump’s wife, and Tiffany Trump, Donald
Trump’s daughter, are uninvolved in the project.
“We take
security very seriously and put it first and foremost, above anything,” he
said, adding that World Liberty works “with the top auditing firms and security
specialists in the world.”
But experts
say the way the crypto project was rolled out left it susceptible to scams.
“It’s a very
typical playbook of smaller operators or more amateur operations in the crypto
space to try to generate a lot of hype before revealing the details,” said
Austin Campbell, an adjunct professor at NYU’s Stern School of Business who
previously led the risk and portfolio management operation at the crypto firm
Paxos. “That makes them susceptible to all sorts of nonsense.”
Official
details about World Liberty remain scarce. The crypto news outlet CoinDesk
reported this week that a white paper for the project describes “a borrowing
and lending service strikingly similar to Dough Finance, a recently hacked
blockchain app built by four people listed as World Liberty Financial team
members.” The Trump brothers’ venture is poised to launch a new crypto token,
according to CoinDesk.
Folkman, the
World Liberty representative, said the startup is creating a “protocol that
gives power to the average person to be able to take control of all of the
amazing opportunities decentralized finance offers.” He declined to answer
specific questions about the service.
The early
signals haven’t reassured skeptics, including crypto advocates.
One crypto
industry representative in Washington, granted anonymity because of
sensitivities around criticizing Trump, described having “a laundry list of
concerns.” A big worry is that that it could reflect poorly on the industry as
it pushes for policy changes that would help legitimize the sector.
“Maybe it
doesn’t move the needle for most people, but if this thing is hacked or regular
folks lose money on it or it opens up the door for the SEC to investigate the
team, it only looks like it has downside risk,” Carter said. “It looks to have
very little upside risk.”
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