Alle hens on dek: politicians to purge English
terms from Dutch
April 1,
2024
https://www.dutchnews.nl/2024/04/alle-hens-on-dek-politicians-to-purge-english-terms-from-dutch/
It may
sound awkward or even cringe but the new cabinet is set to kick-off with a
purge of unnecessary English from the Dutch language.
According
to insiders, the potential coalition has agreed to create a new government
agency to weed out pervasive English terms such as update, salesmanager and
toolkit.
“The
election campaign was won with a promise to put the Dutchman at number one, but
the Dutch language is no longer top-of-mind in our offices, shops and
universities,” said initiator and PVV politician Gom Plotdenker.
His
Wetenschapsinstituut voor de Ontengelsing van de Taal (WOT) agency will first
“unEnglish” official reports and then tackle youth slang in schools, linked
with online language migration.
“You hear
teenagers describing an invitation, for example, as nice or chill, but this
makes no sense in Dutch,” said Tilburg University linguistics professor Onsa
Taal, who is advising the WOT. “It’s never cold enough to chill, for a start.
And their grandparents cannot understand a word they are saying.”
According
to Taal, corporate life is also infested with clumsy Anglicisms, with managers
holding scrum meetings around touchscreens to discuss employee experiences over
coffee and a single biscuit.
Shops also
routinely use sale rather than uitverkoop to advertise special offers. “Even if
they have to pay twice as much for longer signs, it’s worth the sacrifice of
saying speciale aanbieding,” said Consumentenbond spokesman Onno Digengels, who
supports the WOT plan.
“And when
did the NS suddenly start running trains to Schiphol Airport? Everybody knows
Schiphol is the Dutch word for international airport. If they don’t, they can
fly from Belgium.”
The
de-Anglicisation campaign in the Netherlands was inspired by the efforts of the
Academie Française to replace words such le weekend with less convenient and
more convoluted native terms.
It aligns
with politician Pieter Omtzigt’s aim to make the country less appealing to
international students and slash the number of well-funded, world-renowned
English degrees by establishing Dutch as the preferred medium of tuition.
“If we
don’t take back control of our native language, it’ll start to resemble a badly
spelled, bowdlerised version of English. And then we’ll have a serieus
probleem,” said an adviser to Omtzigt’s Nieuw Sociaal Contract (NSC), which is
looking for a new name.
Language
purity levy
The new
language requirements are likely to scupper the advertising sector. “Frankly,
terms such as influencer, brand experience and thought leader don’t have a
Dutch equivalent because they don’t mean anything in the first place,” said
independent PR expert Mark Etting.
Companies
with English in their brands like CoolBlue and Booking.com may be forced to pay
a 30% additional levy on annual name registration renewals, known as a
taalverzuiveringsheffing (language purity levy).
Coffeeshop
confusion
Public
campaigns are already being planned, according to Bas t’Aard, red tape quality
inspector at Weesp council. “To mark the banishment of every English word from
our beautiful taal, we will ring the bells of the famous Westerkerk at full
volume every 10 minutes for a week,” he said. “Who cares if none of us can
sleep? We are making Nederlands great again!”
But experts
acknowledge some words will be hard to eradicate, such as coffeeshop, which has
left many a tourist high and dry in their search for a decent cappuccino. “The
Netherlands is a nation of undertakers who are good at thinking outside the
box, but English has become so universal that we’ll need alle hens aan dek,”
added Taal.
Garry, a
taxi driver from Liverpool, moaned it will soon be impossible for anyone to
have a quick chat. “Dutch words are so long that by the time someone finishes
their sentence, you’ve fallen asleep,” he said. “I got an
ingezetenencriteriumsovertredingsboete letter yesterday. Couldn’t understand a
word of it, so I used it to roll a joint.”
Sem comentários:
Enviar um comentário