‘There’s
an arrogance to the way they move around the city’: is it time for digital
nomads like me to leave Lisbon?
Like so many
others, I moved from London to Portugal’s capital for the sun, lifestyle – and
the tax break. But as tensions rise with struggling locals, many of us are
beginning to wonder whether we’re doing more harm than good …
Alex Holder
Sun 27 Jul
2025 12.00 BST
For the past
five years, I’ve lived in a flat in a four-storey apartment building standing
atop a hill in the pastel-hued district of Lapa, Lisbon. I work from my desk at
home, with a view of palm fronds outside the window as I dial into Zooms with
London advertising agencies, for which I’m paid in pounds into a UK bank
account. Upstairs, one of my neighbours makes money from France, and downstairs
another offers financial coaching to a range of international clients.
In the flat
just across the hallway, three Scandinavian digital creatives work remotely for
clients in their own home countries. All the school-age children attend
international private schools. The building, clad in weathered Portuguese
tiles, is owned by a single Portuguese family. The remote workers live among
four siblings, aged 60-plus, who each live on one of the floors. The building
tells a typical story of the demographic of the local area: Portuguese who have
benefited from inherited wealth and foreigners earning foreign incomes.
I’m British,
and moved here from London – not for work or family, but because I could. I
guess, in truth, I came for lifestyle optimisation: the sun, the beaches, the
photogenic cafes. The Americans I know cite politics; the northern Europeans
talk about slowing down. Andrew Steele, an ex-Olympic athlete running a
health-tech firm out of the primary-coloured co-working space Lacs, talks of
“less ultra-processed food” and a life lived outside. He lives by Monsanto, a
forest park bordering Lisbon that is often likened to Hampstead Heath. His
daughter attends an idyllic-sounding Montessori forest school.
What no one
says explicitly is that they’re here for the tax break. Moving to Portugal
pre-Brexit with my partner, an art director, and our three-year-old son, we
found it astonishingly easy to become residents. As freelancers and directors
of our own limited companies, we were granted a non-habitual residency visa,
one of the key benefits of which is we don’t pay income tax on foreign
earnings. “These visas are designed to attract a desirable alien,” explains
Fabiola Mancinelli, an anthropologist and associate professor at the University
of Barcelona specialising in mobility and tourism. “Applicants must demonstrate
they are self-sufficient, are within a certain income bracket, have private
health insurance. They’re expected to bring their job with them, so they won’t
take a local’s job. And, in exchange for this, they are often relieved of
income tax.”
We arrived
in 2019, and, after 18 years in London ricocheting from interaction to
interaction, the pain points of daily life softened in the Lisbon sun. Pushing
my kid on the swings wasn’t so mind-numbing; even the school run was novel now
we’d swapped the no 38 bus for a wooden tram, or, let’s be honest, an
unreasonably cheap Uber.
During my
last week living in London, my three-year-old son asked why the toilets in our
local pub were “all greasy”, and, while I didn’t explain it was to stop people
racking up lines of cocaine on the lids, something like relief moved through me
as I realised we were about to leave that city and all its edges behind.
For a time,
there seemed no downside to this decision. We strode the blue-tiled calçadas of
Lisbon believing that in this sun-soaked city we could be anything.
Yet, over
the past two years something has been stirring inside me, but also on the trams
rattling past my window. A widening wealth gap. A political shift. A quiet
awareness that the wealthiest residents are often the ones contributing the
least. And then, recently, my unease was validated: Lisbon was named the most
unaffordable capital city in Europe for housing, by Numbeo, the world’s largest
cost-of-living database. That same month, the far-right party Chega, with its
openly racist rhetoric, became the main opposition party in parliament. And,
all the while, property prices soared, reaching a staggering price-to-salary
ratio of 21:1. In some places a flat white now costs €5.
“I didn’t
know about the tax break,” says Chris Pitney, who moved here with his
Portuguese wife from north London, where he was born and raised. “It wasn’t
until I’d completed a full year’s worth of taxes that I understood – I didn’t
have to pay income tax on any foreign earnings.”
Pitney, a
designer who had been priced out of buying a flat in his home city, works out
of an office in Lisbon that he rents with another British designer. Right now
he’s working for a New York company. “Rather arrogantly, and not really
understanding the consequences, I would say casually to friends back home, ‘You
should move here too!’”
It’s a
lifestyle many incomers are ready to boast about: the best surf break in
Europe, sun-drenched cafes, schools popping out bilingual children, afternoon
padel games, the beach after work. Walk through the central Lisbon
neighbourhoods of Rato, Lapa or Santos at 2pm on a Thursday, say, and you might
wonder what the groups of men wearing vests, as seen through the windows of the
sun-drenched cafes, do with the rest of their day. You might ask: who is
attending the pilates studio that charges €35 for a single class in a country
where 60% of taxpayers earn less than €1,000 a month?
“The brunch
places have taken over the pavements,” Inés, a local woman in her 60s, tells
me. “Foreigners will reach over my head in the supermarket, they’ll have their
head down on their phone, making no space for me as I walk down the street.
There is an arrogance to the way they move around the city.”
What Inés
describes, I feel too. Two different communities sharing the same streets –
though certainly not the same cafes. There are thousands of people in Lisbon
who earn their money from elsewhere. American dollars, UK pounds, Angolan
kwanzas, even euros earned from job markets where freelance day rates are far
higher, like Amsterdam or Paris. Perhaps they’re strategists or marketers,
tutors or traders, in fintech or wellness; maybe they’re producers or
photographers who will fly out to shoot in a studio in New York or LA before
flying back, glad to call Lisbon and its milky, cloudless sky home. Generally,
their days are spent sitting at home, at a small desk pushed under a shuttered
window, or in a co-workspace where all the signage is in English. These remote
workers, each bringing in money from abroad, are together creating a siloed
economy. Untethered by offices and with no in-person colleagues, theirs is a
community separated by wealth and walled in by language.
“It was only
when I told my Portuguese in-laws about my tax situation and saw the
frustration etched across their faces that I understood the unfairness,” Pitney
tells me. “My Portuguese family work longer days, earn less and are taxed
more.” Even his wife, Anna, born in Portugal, had been out of the country long
enough that when they moved to Lisbon in 2019 she qualified for the
non-habitual residency visa and the tax break. “You can see why those who
stayed are disheartened. Anna’s situation demonstrates how the Portuguese tax
system rewards those who left and returned.”
Foreign
buyers in Lisbon are paying, on average, 82% more per property than local
buyers. Local businesses have responded to the needs of the rich foreigners
(and I don’t mean just oligarchs, although the 4x4 Bentleys at the school gate
of the international school my son attended for a couple of years indicate that
they are here). Lisbon has been gentrified by people who work for advertising
agencies and insurance companies. Even those who earn an average day rate for
the design industry in the UK could, until recently, live lavish lives here.
The expected
has happened: traditional cafes (or tascas), where you could knock back a
60-cent coffee, transform into gleaming marble brunch spots; branded yoga
studios sit smugly on the ground level of newly renovated buildings; and
English-speaking therapy rooms hide behind discreet signage in areas populated
by remote workers. “The idea behind the visas is to create resident consumers,
and the hope is this money will enrich the social fabric of the city,” explains
Mancinelli. But what I see is foreigners spending money with other foreigners.
And now I,
too, have a business here. In 2023, my partner and I opened a small
English-language bookshop on a quiet cobbled street. For a time, the shop felt
like a corrective to the remoteness of expat life – I was off the screen,
chatting to locals, I had real-life work colleagues (we employ five people: two
Portuguese, one American-Portuguese, two British). But still, in the morning,
before I take the key from my bag to open the stubborn but beautiful old doors,
it’s too easy to grab coffee from a French-owned bakery and book a class at the
American-owned yoga studio. Discussions on how to be a good foreigner dominate
conversation with other remote workers: learn the language, employ locals,
“integrate”, spend locally. And, though I realise money spent here circulates
here, there is a question that must be asked: is the money reaching local
communities?
Some people
argue yes. Chris Jones founded Paco, a company that offers executive assistance
for foreign arrivals, who from €329 a month (for 10 hours of support) will
coordinate home repairs, book cleaners, find nannies, pay your utility bills
and assist with property viewings.
“When I
arrived here in 2019 there were roughly 450,000 foreign-born residents in the
country,” Jones says. “Today there are 1.5 million. Paco has risen from a
need.” And, he is keen to tell me: “Through the company’s success we have
provided good, above-market salaries for many young Portuguese staff – three of
whom recently have managed to buy houses, with the combination of our wages and
a government programme supporting Portuguese youth to get on to the property
ladder.”
But there
remains a sentiment among foreigners that the Portuguese workforce is a
“cheaper” alternative. Alex Couto, author of the book Nova Lisboa (New Lisbon),
which looks at the rapid gentrification of the city, says: “Look, I come at
this topic from the left, and, though I wrote a book criticising it, I will
also defend gentrification. My day rate [as a copywriter] has risen, there are
more cultural institutions opening.” But, he warns: “There is something that
pisses me off, when an expat in Portugal offers me a low day rate just because
I am Portuguese. I’m living in the same place they are, and don’t the
Portuguese deserve lifestyle expectations, too?”
It pisses me
off when an expat in Portugal offers me a low day rate just because I am
Portuguese
As the city
changes, shop by shop, dollar by dollar, there is understandable anger. On 5
July, a protest was held outside a building recently bought by a German
hotelier. After serving an eviction notice to the ground‑floor tenants – one of the city’s oldest
establishments, a Ginjinha shop selling traditional Portuguese liqueur – the hotelier allegedly planned to
replace it with a Disneyfied version owned by the hotel itself. As Dave Cook,
an anthropologist at UCL, says: “If you go to a place to take advantage of a lower cost of living, you are
hacking inequalities, and there will be pushback, politically.”
Though I
have heard a recent Los Angeles transplant call a €1,800-a-month rental price
“cute”, it’s now not only the locals who are being priced out. I meet remote
workers all the time who are struggling. They’ve exiled themselves from their
healthcare and state social systems, have no job security, no HR, no industry
career ladder to climb. And, more and more, they are finding they have been
gentrified out of the neighbourhoods they want to live in. “Work is becoming
more precarious,” Mancinelli warns. “With AI, new political borders, and people
risking their social security entitlement by moving abroad, we don’t know what
is to come for the remote, knowledge-based worker.” It’s not any easier for
individuals setting up small physical businesses, either.
And, unlike
me, not everyone is here just because. Looking for safety from a politically
tumultuous Ethiopia, Hiwote Getaneh, a podcast producer for Esther Perel and
the New York Times, moved to the US in 2003. Getaneh went on to study at
Virginia Tech and was in her dorm, sleeping, in April 2007 when a gunman
started a shooting spree that killed 32 people two floors below her. After the
pandemic, with “the US in chaos”, and having grown up speaking Portuguese,
Lisbon seemed an obvious – and safe – place to go.
“I came over
in May 2021 and was connected to the black expat community here,” she says. “I
was happier here, my nervous system calmed and so I thought, why not apply for
the visa?” Now, as a naturalised US citizen, Getaneh is scared of US border
control confiscating her passport should she visit. She feels she must stay,
“but with Chega in office and neo-Nazi rallies happening, I sense my safety is
changing”.
This past
week, my WhatsApp groups shook to life with British nationals decrying the
possible increase in how long you must live in Portugal to gain nationality
(from five years to 10). The change, proposed by Chega, is seemingly aimed at
immigrants from the global south, who in Lisbon make up the majority of Uber
and delivery drivers. It’s a move apparently driven by racism, and one that
will hit the climate-change immigrants the hardest: those from Bangladesh,
Nepal, India and Pakistan, without whom “Portugal wouldn’t have an agriculture
industry,” says Nadia Sales Grade, a spokesperson for DiEM25 (Democracy in
Europe Movement 2025), a political organisation criticising a Europe that is
“the result of a terrible system in which the rich are allowed to do whatever
they like, while common people pay when ‘whatever they like’ doesn’t work out”.
As she explains: “There has to be more taxation for both the corporations and
those not contributing to the economy other than driving up the rent. But, more
important than that, the Portuguese government needs to implement a real social
housing policy and controlled rents.” She is very careful not to stir any
xenophobia, even aimed at the rich expats.
“I don’t
blame any individual,” says Diogo Faro, a Lisbon-based comedian whose political
jokes tell the gnarly story of gentrification. “Lisbon is amazing – why
wouldn’t you want to live here?!”
Yet, as I
stand in Lisbon today, I feel terribly naive. Recently I sold a book to a young
Portuguese man – about degrowth, of all things – and we spoke about the changes
in Lisbon. “The disappointment of a dream is universal,” he told me. “Your
dream is not fulfilled, yes, but mine isn’t either. And the Portuguese have
both the dream unfulfilled and no affordable housing.”
Perhaps life
should never have felt as easy as it did when I first arrived. Because, while
we all agree that Portugal’s tax policies need to change; that Airbnb needs
policing; that the city needs more affordable housing, Lisbon has left me
unmoored from real life. I keep looking around and almost wanting to tap the
walls to check they are real. Everything feels surface. On a recent Saturday I
went to a small food festival held at a farm an hour’s drive south of Lisbon.
Visually, it was unnervingly perfect, with children holding handfuls of carrots
freshly plucked from the soil. Yet, even as I stood in the knee-high grass, an
undeniable breeze on my skin, if I had been asked to describe the scene I would
have used the words “computer rendered”. As the day went on, I realised why.
“This farm is owned by a German creative agency,” a friend whisper-hissed over
a rainbow plate of chopped vegetables. The crowd, made up almost entirely of
people earning their money from abroad, were sipping natural wine, as a talk that
was pitched as a conversation about farming veered into an announcement that
farm plots for condos would be going up for sale.
The lack of
integration, driven by the self-sufficiency required of the visas, means I’m
not the only remote worker feeling adrift. What happens when the shared spaces
of your so-called community are sun-drenched cafes and boutique fitness
studios? What does it mean to never volunteer, or spend time with an elderly
person, to rarely take public transport, or read the local news? It means a
disconnect from the culture that shapes daily life. In Lisbon, I can’t work for
a public body, I can’t retrain, adopt, or write to my local politician for
change. The truth is, I’m not integrated enough to give back in the same way I
take.
And then,
last week, as tensions built, a dog visited the bookshop. Picture a cobbled
Lisbon street, a curtain rippling in the breeze, revealing an arched doorway. A
dog ambling along the street, stepping inside the shop, cocking its leg against
a shelf of books and pissing a dark-yellow stream of urine over the hardbacks.
The first time I laughed; the second time he appeared I took it as a message.
Did the dog know I don’t have either the confidence or the vocabulary to
discuss his toilet habits with his owner, a local Portuguese man? Or maybe the
dog somehow sensed my feeling that my time here might be up, that maybe it’s
time to move and make room for someone else.
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