SIX MOMENTS THAT DEFINE SPAIN'S CHAOS ELECTION
This campaign has had everything, from record-breaking
heat to crazy billboards, a defunct terrorist group to drug traffickers.
Tensions around Spain's already high-stakes election
have been heightened by a campaign full of surreal episodes |
BY AITOR
HERNÁNDEZ-MORALES
JULY 22,
2023 3:47 PM CET
MADRID — On
Sunday, 37 million Spaniards are called on to vote to decide if their country
will continue to be run by Socialist Prime Minister Pedro Sánchez, or if
instead the reins of power will be handed to the center-right Popular Party’s
Alberto Núñez Feijóo, a candidate who is open to forming a coalition government
with the far-right Vox party.
Polls
indicate that the race is tight, with a relatively small number of votes likely
to determine if the country remains on a progressive track or if it swings
dramatically to the right.
The
tensions around such an already high-stakes vote have been heightened by a
campaign full of surreal episodes. Here’s our review of the most striking
moments of the chaos election happening in Spain:
1. Summer spoiler
Spain’s
election kicked off with a jolt in May when left-wing parties suffered
devastating losses in the country’s nationwide municipal elections. The
following morning pundits expected the prime minister to give a standard speech
recognizing that his Socialist Party had been thumped. But in addition to
admitting defeat at the local and regional level, Sánchez shocked the country
by announcing the dissolution of parliament and calling surprise snap
elections.
The move
caught Spaniards off-guard and led to collective groans. Because Spanish
electoral law dictates that elections have to be called 54 days after the
dissolution of parliament, electors were confronted with the prospect of having
to cast their votes in the middle of their summer holidays. Indeed, this
Sunday’s election falls on a date when over a quarter of registered voters are
expected to be on vacation. The conservative opposition made a big fuss about
this, with Popular Party leader Alberto Núñez Feijóo accusing Sánchez of
purposely “ruining everybody’s holidays.”
But
Sánchez’s calculation has proven to be smart. By calling elections immediately,
the prime minister ensured that the lead-up to the vote coincided with a period
in which the Popular Party has entered into uncomfortable coalitions with the
far-right Vox party at the local and regional level. Throughout the campaign,
Sánchez has pointed to those deals — which have led to the elimination of
gender-equality departments in places like Valencia and a ban on rainbow flags
in municipalities like Náquera and Torrijos — and warned that if Feijóo and Vox
come to power, they’ll enact similar measures at the national level.
2. Billboard war
A few years
ago, buses plastered with controversial messages inexplicably became the
hottest thing in Spanish politics. During this campaign season, however,
right-wing parties have opted for more static messaging and covered the façades
of different buildings in Madrid with attention-grabbing billboards.
The first
to do so was the far-right Vox party, which in June put up a giant billboard
showing a disembodied hand tossing different symbols — among them a feminism
symbol, a pride flag and the logo for the United Nation’s 2030 Agenda — into a
trashcan. It was followed by another paid for by Desokupa — a company that has
been linked to Spain’s neo-Nazi movement — that proposed “evicting” Sánchez
from the country and sending him to Morocco.
The
far-right Vox party in June put up a giant billboard showing a disembodied hand
tossing different symbols, including a pride flag and the logo for the UN’s
2030 Agenda | Thomas Coex/AFP via Getty Images
But green
NGOs and left-wing groups soon got in on the fun. Last week, environmental NGO
Greenpeace hung a guerrilla billboard on Madrid’s Puerta de Alcalá depicting
the four main candidates nude and covered in sweat — an image meant to
highlight the absence of conversations about climate change in these elections.
Meanwhile,
an activist group called Violetas defaced a Vox billboard that accused
Sánchez’s government of releasing criminals and “putting hundreds of monsters
on the street,” altering the message to read “Vox has put hundreds of monsters
in its party.”
3. Sánchez’s charm offensive
It’s no
secret that Sánchez has a popularity problem: Spain’s economy is going great
and the public generally approves of the measures passed by his left-wing
coalition government — but voters just don’t seem to like him very much.
The prime
minister’s image problem is partially due to Spain’s media landscape, which is
dominated by conservative broadcasters; but it also has to do with the prime
minister’s communication strategy. During his time in power, Sánchez has
largely avoided interacting with the potentially hostile media platforms consumed
by huge numbers of the Spanish public.
In the
lead-up to these elections, however, Sánchez decided to take on those
broadcasters and embarked on an audacious charm offensive that saw him appear
on a plethora of Spanish television and radio programs. The prime minister did
remarkably well and managed to charm radio and television presenters who had
spent years criticizing him, leading many to wonder why he hadn’t followed this
strategy before. Sánchez also won over Gen Z voters by appearing on the hit La
Pija y La Quinqui podcast, where he skillfully declared himself to be a
“Swiftie.”
4. ETA overshadowing everything
A huge part
of the campaign was spent discussing ETA, a Basque terrorist group that ceased
operations more than a decade ago. Feijóo’s Popular Party repeatedly attempted
to link Sánchez to the terrorist group by highlighting the sporadic
parliamentary support his government had received from EH Bildu, a Basque
separatist party which the Spanish judiciary has repeatedly determined is a
legal, democratic organization.
Popular
Party politicians and supporters have spent the past weeks shouting “¡Qué te
vote Taxapote!” — a slogan that sarcastically urges Sánchez to get votes from
Francisco Javier García Gaztelu — a.k.a Txapote — one of ETA’s most notorious
assassins. The use of phrase was condemned by the Collective of Victims of
Terrorism (COVITE), a non-partisan group that represents victims and family
members of all acts of terrorism, which said that the slogan trivialized the
crimes committed by ETA and unfairly subjected Txapote’s victims to have to
hear the murderer’s name over and over again.
Sánchez
struggled to change the narrative and a tense back and forth over ETA ended up
eating a big chunk of the only face-to-face debate between the prime minister
and Feijóo. At a moment when Spain is facing far more pressing challenges —
among them, a housing crisis, climate disasters and sky-high youth unemployment
figures — the focus on a defunct terrorist group was an unfortunate
distraction.
5. ¡Viva Correos!
With the
election falling in the middle of summer, it was clear from the beginning that
many Spaniards would opt to vote by mail and in the end, a record 2.6 million
Spaniards — 7.4 percent of registered voters — signed up to deposit their
ballots in this manner.
In a
Trumpian twist, Popular Party leader Feijóo spent part of the campaign casting
doubt on the integrity of Correos, Spain’s state-owned postal service. The
conservative politician — who himself was president of Correos between 2000 and
2003 — suggested its current management had purposely understaffed offices and
went so far as to urge postal workers to resist higher-ups’ supposed attempts
to manipulate the vote.
Postal
workers responded to Feijóo’s allegations with fury and vindicated the
professionalism of the postal service, which hired 19,400 extra workers ahead
of the election in order to guarantee the quick and efficient processing of all
mail-in ballots. Moreover, more than 30 percent of the employees scheduled to
go on vacation in July voluntarily requested to delay their holidays in order
to ensure none of the offices were short-staffed.
The numbers
speak for themselves: The deadline for mail-in voting expired on Friday and
Correos has already registered the 2.4 million ballots that were returned
before the 2 PM deadline. Those votes will be delivered to polling stations on
Sunday and counted along with the rest of the ballots at the end of day.
Despite the best efforts of those who sought to muddy the waters, Spain’s
postal service stepped up to the election’s unusual circumstances and addressed
the challenge in an exemplary manner.
6. Feijóo and the narco
For much of
this campaign the center-right Popular Party has succeeded in setting the
conversation and having its talking points dominate coverage. But that all
changed during the last week of the campaign, when POLITICO reported on conservative
leader Feijóo’s relationship with Galician drug trafficker Marcial Dorado.
Feijóo’s
links to Dorado were already well-known: Spanish daily El País first published
photos showing the two men yachting together back in 2013, and the media had
subsequently reported on their trips together to places like the Canary
Islands, Portugal and Andorra. In the following year, the connection between
the politician and the drug trafficker had also periodically resurfaced when
Feijóo had run for reelection as president of the Galicia region.
But no one
had mentioned the friendship between the two in this national campaign. Despite
repeated attacks on his person, despite the accusations of his purported
political alliances with “terrorists,” Sánchez avoided bringing up Feijóo’s
documented friendship with Dorado.
The turning
point came when left-wing Sumar leader Yolanda Díaz spoke about Dorado in a
rally last week and demanded Feijóo explain himself. Following POLITICO’s
article on Díaz’s statements and the links between the two men, Spanish Deputy
Prime Minister Nadia Calviño and other politicians raised the matter and argued
that it would be a source of national embarrassment to elect someone who pals
around with drug traffickers.
The Popular
Party has struggled to change the conversation, in part because Feijóo appears
to be unable to justify his links to Dorado in a credible manner. As the
Spanish media once again began to ask questions about the relationship this
week, the conservative politician stumbled and gave increasing odd answers.
Although
the Galician media had reported extensively on Dorado’s illicit activities in
the 1990s, at the time when Feijóo was friends with him, on Wednesday Feijóo
claimed that he had no idea about his questionable background because “there
wasn’t any internet at the time so I couldn’t Google him.”
On Friday,
the candidate appeared to contradict himself by alleging that while he had
never known that Dorado was a drug trafficker, he was aware that he was a
“smuggler.” Feijóo did not appear to grasp that, as a member of the Galician
government at the time, it would have been inappropriate to be intimately
involved in illegal imports and exports.
While it is
unlikely the Feijóo-Dorado links will change the balance of the election, news
of the relationship has made for an uncomfortable final week of the campaign —
one that concluded with a group of mariachis who showed up at the Popular Party
headquarters on Friday to serenade him with a narcocorrido, a traditional
Mexican ballad celebrating the exploits of audacious drug traffickers.

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