Marine Le
Pen fights for spotlight after heir Jordan Bardella’s promising polling
In just a
few weeks, Jordan Bardella has risen from potential Plan B to France’s most
likely presidential candidate.
Bardella now
finds himself propelled to the more prominent — and slightly uncomfortable —
role of promising understudy tapped to replace a star not yet ready to step
aside. |
May 26, 2025
4:01 am CET
By Marion
Solletty
PARIS —
There can only be one number one, and Marine Le Pen knows that too well.
Weeks after
she was convicted of embezzlement and effectively barred from standing in the
2027 presidential election, the far-right leader looks increasingly sidelined
by her heir apparent Jordan Bardella, the 29-year-old president of the National
Rally.
A wave of
flattering polls for Bardella along with growing skepticism about Le Pen’s
political future have put her on the back foot, even if she remains publicly
adamant about mounting a fourth presidential campaign.
“For the
first time, they are perfectly even” in polls, said Frédéric Dabi, director
general at polling firm IFOP. Le Pen and Bardella both attained 31 percent of
voting intentions for the first round of the presidential election in a survey
published this week — even if such figures must be taken with a large grain of
salt two years before the actual contest.
The fact
that voters are seemingly fine with swapping Le Pen for Bardella is bound to
ruffle feathers in the National Rally, given the party’s history under Le Pen’s
iron-fisted father, Jean-Marie, and the internecine battle for succession. Le
Pen had carefully assigned roles around her, including Bardella’s, partly to
avoid the kinds of rivalries that tore the party apart under her father’s
reign.
Questions
have been raised as to whether Bardella is ready for the spotlight that
accompanies a presidential campaign.
Bardella had
been poised to run in the subordinate spot on an American-style ticket with
Marine Le Pen, as her future prime minister (in France, the president appoints
a prime minister after being elected). But his mentor’s legal troubles mean her
Elysée dreams now rest on whether an appeals court rules in her favor next
summer.
And so
Bardella finds himself propelled to the more prominent — and slightly
uncomfortable — role of promising understudy tapped to replace a star not yet
ready to step aside.
Le Pen and
Bardella both attained 31 percent of voting intentions for the presidential
election’s first round in a survey published this week. |
Le Pen camp on edge
Worryingly
for Le Pen, “there are clearly some doubts among her current and potential
voters about her being on the starting line in 2027,” Dabi said. In an IFOP
survey published May 12, only 53 percent of respondents thought she would be in
a position to run, against 69 percent for Bardella.
Publicly,
the National Rally has tried to play down any sort of rift. While Bardella has
finally acknowledged his newfound status, on Wednesday he told radio station
FranceInter that he and Le Pen were “working hand in hand.” He also pledged to
support Le Pen’s fight to reverse the court’s decision, which she is framing as
an attack on democracy that deprives voters of the National Rally’s preferred
candidate.
A top
adviser to the party, who was granted anonymity to speak freely, also sought to
dismiss the idea that friction was growing between Le Pen and Bardella.
“I can
attest that they are working harmoniously together,” the adviser said.
But polling
has become a sensitive issue for the National Rally given the uncertainty
surrounding Le Pen’s future.
Earlier this
month, her most faithful supporters were outraged to discover that a
wide-ranging survey about to be published by IFOP polled solely Bardella as the
National Rally candidate for 2027. Le Pen was included only after two of her
top lieutenants intervened.
The survey
bore the mark of conservative billionaire Pierre-Edouard Stérin, a major donor
at the institute that commissioned it. Stérin, who has pledged millions to
remold French politics in line with his ideals, is reportedly not a fan of Le
Pen. Instead he favors right-wing candidates who are economically more liberal
than the longtime far-right leader, who rose to power championing protectionist
policies.
The episode
was framed by Le Pen loyalists as a move to sideline her and give an edge to
figures like Bardella, who is seen as more liberal on the economy.
On May 16, a
group of experts, civil servants and lawmakers — dubbed Les Horaces, who for
years have worked in the shadows to support Le Pen’s platform — went public for
the first time. Their first-ever press conference was largely interpreted as an
attempt to put their champion back in the spotlight — but that didn’t stop
reporters from bombarding the group with questions about their allegiance.
“At the
moment, Marine Le Pen is the National Rally’s candidate,” André Rougé, a member
of the European Parliament who is chairing the group, said when asked whether
they would serve Bardella. “The calm veterans like us know that until the
whistle blows, you have got to play.”
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