Analysis
Gary
Lineker’s final act: a long-running BBC saga with its predictable denouement
Michael
Savage
Media editor
A final red
card and parting of ways for broadcaster’s star performer after several
warnings and uneasy relationship
Mon 19 May
2025 18.02 BST
For a
footballer who went through an entire career without receiving a yellow card,
it may seem like an unlikely end.
On Sunday
night, Gary Lineker will be dispatched from the BBC’s studios, having
acknowledged making a serious error of judgment – and one that BBC insiders
said had left his position untenable.
While this
weekend was always going to be Lineker’s last Match of the Day outing, he had
been due to front the corporation’s FA Cup and World Cup coverage next year.
But Sunday’s appearance will now bring an abrupt end to a relationship
stretching back 30 years.
The reason
for his premature departure is unambiguous. Last Tuesday, he reposted a
pro-Palestine video on Instagram that included a rat emoji – symbolism used
against Jewish people in Nazi Germany – causing immediate anger within the
corporation. With 1.2 million followers, his Instagram account has significant
reach.
Lineker
first acknowledged a big error by deleting the post. The BBC’s director
general, Tim Davie, who happened to be giving a speech on the day of the post,
made his disapproval clear. Lineker apologised the following day. Yet some
critics were already questioning why his apology had taken hours to arrive –
and believed the BBC should have fired him on the spot. While Lineker fronted
Saturday’s FA Cup final coverage for the BBC, all sides agreed it was time to
part ways.
Yesterday,
the 64-year-old pundit said he did not see the emoji, but acknowledged it has
“awful connotations”.
Lineker’s
social media posts have repeatedly led to criticisms of the BBC. Previously,
the fallout usually involved difficult exchanges between the corporation and
its highest paid on-air presenter. He had been known to push back and argue the
corporation needed to be more prepared to stand up for itself.
But that
dynamic has not been repeated in exchanges over the last week. There was swift
agreement that an apology was needed and that the time had come for the BBC and
its star presenter to part ways. It is understood there was no row over the
outcome.
Lineker’s
appearance on Match of the Day this weekend will be his last duty for the
corporation, though even that has been criticised by some as allowing the
presenter to leave on his own terms. To others, it is a compromise
acknowledging the decades Lineker has spent fronting the BBC’s sports coverage.
His
departure comes after years of accumulated baggage between the BBC and its
star. He had already agreed a deal last year that would see him step down from
Match of the Day, but continue to front next season’s FA Cup and the 2026 World
Cup.
That came
after a skirmish in 2023, in which he compared the then Conservative
government’s rhetoric around immigration to that used in Germany in the 1930s.
His suspension led to colleagues walking out in solidarity and a Match of the
Day without any commentary or analysis. It also saw the BBC shore up its
impartiality guidelines for presenters.
By then, he
had already touched on other controversial issues on social media, including
overseas political donations and sewage. More recently, he was among 500 film,
TV and other media professionals calling on the BBC to reinstate its
documentary on children and young people living in Gaza. It was removed from
the BBC’s iPlayer after it emerged that the film’s 14-year-old narrator was the
son of a deputy agriculture minister in the territory’s Hamas-run government.
An interview
with Lineker last week, conducted before his offending social media post but
published after its appearance, warned BBC bosses there could easily be more
controversial moments to navigate between now and the next World Cup. “You
either have empathy or you don’t,” Lineker said. “I’ll definitely continue
pushing humanitarian issues.”
On top of
that, his whole relationship with the BBC had become a running saga. The BBC
“wanted me to leave”, he told the BBC’s Amol Rajan last month. He also recently
ridiculed BBC figures for suggesting that he could pivot to a cookery show.
Hovering
above the clashes has been a sense that even on the more mundane issues of BBC
management, Lineker had ceased to respect the chain of command. In particular,
eyebrows were raised inside the BBC at comments he made about the plans for
Match of the Day – and apparent criticisms of Alex Kay-Jelski, the BBC’s
director of sport.
Given that
football highlights are now widely shared on social media long before Saturday
night, Kay-Jelski is said to be among those trying to find other ways to keep
the BBC’s coverage relevant.
“He has his
reasons, he wants to change Match of the Day a bit,” Lineker told the
Telegraph. “Ultimately, I don’t think they will, because I don’t see how you
move a highlights show away from being about highlights. I think he wants more
journalists – he has come from that background. He has got no television
experience.”
His
departure will mark an extraordinary career arc that has seen him almost
personify the changing face of the media world. He started out as a quiet
former footballer using voice coaching to help his move into presenting, but
leaves as not only one of the BBC’s biggest names, but also as a media
executive in his own right – overseeing the Goalhanger Productions podcast
business disrupting the traditional broadcasters.
His own
podcast, The Rest Is Football, has seen the likes of Lineker and Alan Shearer
take a more irreverent and opinionated approach to the game. Such platforms
have contributed to the pressures that have led BBC bosses to push for changes
to Match of the Day when he leaves.
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