McDonald’s, Starbucks, Coca-Cola and Pepsi
suspend Russian operations
‘Our values mean we cannot ignore the needless human
suffering unfolding in Ukraine,’ says burger chain’s chief executive
Sarah
Butler and Edward Helmore
Tue 8 Mar
2022 21.05 GMT
The
pull-out of iconic western brands from Russia is gathering momentum, with
Starbucks, Coca-Cola and Pepsi joining McDonald’s in pausing operations in
response to Russia’s invasion of Ukraine.
Late on
Tuesday, PepsiCo, the soft-drink and snack maker, said it was suspending all
advertising in Russia and stopping the sale of its drinks brands, after a
similar announcement by its rival Coca-Cola.
Fast-food
giant McDonald’s said earlier that it will temporarily suspend operations at
its 850 locations.
The
Chicago-based company, which owns 84% of its stores in Russia, could take a big
financial hit because of the closures. In a recent regulatory filing,
McDonald’s said its restaurants in Russia and Ukraine contributed 9% of its
annual revenue, or around $2bn.
The company
– which opened its first Russian branch in Pushkin Square in Moscow on 31
January 1990, when an estimated 38,000 Soviets lined up for hours to taste the
Big Mac, a symbol of American capitalism – said it will continue to pay its
62,000 Russia-based employees.
In a
message to staff and franchisees, Chris Kempczinski, the chief executive of
McDonald’s, said the situation was “extraordinarily challenging for a global
brand like ours”, which he said worked with hundreds of local suppliers and
partners producing its food. “We understand the impact this will have on our
Russian colleagues and partners,” he said.
“The
conflict in Ukraine and the humanitarian crisis in Europe has caused
unspeakable suffering to innocent people. As a system, we join the world in
condemning aggression and violence and praying for peace,” Kempckinski added.
Starbucks,
too, said it is suspending all business activity in Russia, including shipment
of its products and cafes run by a licensee.
The company
said that Kuwait-based Alshaya Group, which operates at least 100 Starbucks
cafes, would still support its nearly 2,000 staff in Russia “who depend on
Starbucks for their livelihood”.
McDonald’s
and other western food and drink companies have faced calls to pull out of
Russia after the invasion of Ukraine.
Coca-Cola
Co later said it was suspending its business in Russia. Pepsi also followed
suit, saying the sale of its brands, capital investments and all advertising
would be suspended in Russia and it would support “our 20,000 Russian
associates and the 40,000 Russian agricultural workers in our supply chain”. It
said it would continue to sell daily essentials, such as milk and other dairy
offerings, baby formula and baby food, in Russia.
Ukraine’s
foreign minister, Dmytro Kuleba, told CNN two days ago that “all western
companies must withdraw from Russia” on humanitarian grounds. “We were upset to
hear companies like Coca-Cola and McDonald’s remain in Russia and continue
providing their products,” he said.
McDonald’s
said it could not predict when it may be able to reopen its restaurants in
Russia and would “continue to assess the situation and determine if any
additional measures are required”. It said it would “closely monitor the
humanitarian situation” as well as disruption to its supply chain.
McDonald’s
is also paying full salaries to its Ukrainian employees and has donated $5m
(£3.8m) to an assistance fund for employees as well as supporting relief
efforts led by the International Red Cross.
The
McDonald’s shutdown comes after a host of other consumer brands including
Netflix, Levi’s, Burberry, Ikea and Unilever, the owner of Marmite and Ben
& Jerry’s, announced they had halted business in the country.
Leading
professional services firms including KPMG, PwC, EY and Deloitte have also cut
off businesses in Russia and Belarus.
Companies
around the world have been scrambling to assess their links with Russia after
the US, EU and UK sought to isolate it economically with sanctions.
Sanctions
have also made it illegal for US, EU or UK companies to serve some of the
biggest Russian businesses, including banks such as Sberbank, Gazprombank and
VTB.
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