Elon Musk Begins Layoffs at Twitter

 

Elon Musk Begins Layoffs at Twitter

 

The social media company’s 7,500 employees have been bracing for job cuts since Mr. Musk took it over last week.

 

By Kate Conger and Ryan Mac

Published Nov. 3, 2022

Updated Nov. 4, 2022, 4:12 a.m. ET

https://www.nytimes.com/2022/11/03/technology/twitter-layoffs-elon-musk.html

 

SAN FRANCISCO — Elon Musk will begin laying off Twitter employees on Friday, according to a companywide email, culling the social media service’s 7,500-person work force a little over a week after completing his blockbuster buyout.

 

Twitter employees were notified in the email that the layoffs were set to begin, according to a copy of the message seen by The New York Times. Workers were instructed to go home and not go to the offices on Friday as the cuts proceeded. The message, which came from a generic address and was signed “Twitter,” did not detail the total number of layoffs.

 

“In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global work force,” the email said. “We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward.”

 

About half of Twitter’s workers appeared set to lose their jobs, according to previous internal messages and an investor, though the final count may take time to become clear. As the email landed in employee inboxes on Thursday evening, workers posted salute emojis and heart emojis in Slack, the messaging service. Later in the evening, some employees said they had lost access to the company’s systems, a possible prelude to being laid off.

 

 

Mr. Musk completed his $44 billion purchase of Twitter on Oct. 27 and immediately fired its chief executive and other top managers. More executives have since resigned or were let go, while managers were asked to draw up lists of high- and low-performing employees, likely with an eye toward job cuts. Mr. Musk also brought in more than 50 engineers and employees from his other companies, including the electric carmaker Tesla, to review the layoff lists of Twitter workers and the social platform’s technology.

 

The world’s richest man faces pressure to make Twitter work financially. The deal was the largest leveraged buyout of a technology company in history. The billionaire also loaded about $13 billion in debt on Twitter for the acquisition and is on the hook to pay about $1 billion a year in interest payments. But Twitter has often lost money, and its cash flow is not robust. Mr. Musk may benefit from cutting costs so the company is less expensive to operate.

 

Mr. Musk and Twitter did not immediately respond to requests for comment.

 

Twitter’s layoffs are unlikely to be the largest in the tech industry by total number. The computer manufacturer HP cut 24,600 of its employees, about 7.5 percent, in 2008. It later cut tens of thousands more, reaching about 30 percent of its work force.

 

A blockbuster deal. In April, Elon Musk made an unsolicited bid worth $44 billion for the social media platform, saying he wanted to turn Twitter into a private company and allow people to speak more freely on the service. Here’s how the monthslong battle that followed played out:

 

The response. Twitter’s board countered Mr. Musk’s offer with a defense mechanism known as a “poison pill.” This well-worn corporate tactic makes a company less palatable to a potential acquirer by making it more expensive to buy shares above a certain threshold.

 

Securing financing. Though his original offer had scant details and was received skeptically by Wall Street, Mr. Musk, the world’s wealthiest man, moved swiftly to secure commitments to finance his bid, putting pressure on Twitter’s board to take his advances seriously.

 

Striking a deal. With the financing in place, Twitter’s board met with Mr. Musk in April to discuss his offer. The two sides soon reached a deal, with the company agreeing to sell itself for $54.20 a share — roughly $44 billion in total.

 

Tensions arise. Not long after Mr. Musk and Twitter reached their agreement, problems began. Mr. Musk threatened to pull out of the deal if Twitter did not provide more information on how it calculates the number of fake accounts. In June, the company announced that it planned to give him access to a large swath of its data.

 

Musk backs out. In July, Mr. Musk announced that he was terminating the deal, citing the continuing disagreement over the number of spam accounts. Twitter then sued the billionaire to force him to go through with the deal. But Mr. Musk fired back in a legal filing, arguing that the company concealed the true number of fake accounts on its platform, accusing Twitter of fraud.

 

Preparing for trial. Lawyers for both sides have issued more than 100 subpoenas ahead of a trial that was expected to start in October, mostly targeting tech VIPs. In September, a judge ruled that Mr. Musk could amend his suit to include accusations from a former Twitter security chief who claimed that the company misled the public about its security practices.

 

A surprise move. On Oct. 4, Mr. Musk proposed a deal to acquire Twitter for $44 billion, the price he agreed to pay for the company in April. On Oct. 27, the purchase was completed. Mr. Musk quickly began cleaning house, with at least four top Twitter executives — including the chief executive and chief financial officer — getting fired.

 

More recently, other tech companies have slashed jobs. On Thursday, Lyft said it would lay off 13 percent, or about 650, of its 5,000 employees. Stripe, a payment processing platform, said it would cut 14 percent of its jobs, or roughly 1,100.

 

Jesse Lehrich, a founder of Accountable Tech, an industry advocacy organization, said the layoffs amounted to an arbitrary purge just days before the midterm elections on Tuesday.

 

“There is nothing visionary or innovative about summarily firing” workers by email, he said, especially people who have “specialized expertise and deep institutional knowledge” and before Mr. Musk “even seems to have a basic grasp of the business.”

 

While federal and California laws require companies to provide advance notice of mass layoffs, it was not clear whether Mr. Musk had done so. A spokesman for California’s Employment Development Department said on Thursday evening that it had received no such notices from Twitter, which is based in San Francisco and is expected to report mass layoffs to the agency.

 

Under the terms of his deal to acquire Twitter, Mr. Musk agreed to keep employee compensation and benefits the same for one year. Twitter workers are typically paid at least two months’ salary and the cash value of equity they were scheduled to receive within three months of a layoff date, according to an internal benefits summary seen by The Times.

 

Rumors of impending layoffs had been swirling at the company. On Wednesday, employees took note of a Slack message that suggested 3,738 people could be laid off. The message noted that changes could still be made to the list, according to a copy seen by The Times.

 

On Wednesday evening, some employees circulated a “Layoff Guide” with tips on corporate surveillance and employment rights. One worker created software to help colleagues download important emails and documents. He was later fired, he said.

 

On Thursday, workers got other signals that their workplace was changing. Twitter’s “Days of Rest,” which are monthly days off so employees can rest and recharge, were removed from their calendars, two people with knowledge of the matter said. Some workers also noticed that the employee directory had been taken offline, according to internal chats seen by The Times.

 

“Has the red wedding started?” one employee wrote on Slack, a reference to a massacre scene in “Game of Thrones.” Nine minutes later, the company sent the email informing workers of the layoffs. Employees who will keep their jobs would receive a message saying so on their corporate accounts, the message said, while employees being laid off would be notified on their personal accounts.

 

At Twitter’s headquarters in San Francisco late Thursday, some employees milled about in one of the building lobbies, still wearing their corporate badges that grant them access to the premises. Some had drinks in hand from a bar attached to Twitter’s office and refreshed their phones for news about cuts.

 

By keeping workers out of Twitter’s offices on Friday, those who are laid off will be blocked  from taking any items from the company. “To help ensure the safety of each employee as well as Twitter systems and customer data, our offices will be temporarily closed and all badge access will be suspended,” the email said.

 

This also means that many Twitter employees are likely to find out about their job status from their homes.

 

“We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted,” the email continued. “We are grateful for your contributions to Twitter and for your patience as we move through this process.”

 

Early Friday morning, the company began to notify some employees that they had been laid off. The emails, some of which were seen by The Times, varied by an employee’s region or country. One New York-based worker received an email saying their job had been “impacted” but that they would remain employed through a separation date in early February.

 

“During this time, you will be on a Non-Working Notice period and your access to Twitter systems will be deactivated,” read the email, which was also signed “Twitter.” Employees would receive details on severance “within a week.”

 

Some other Twitter employees learned via email that they had not been laid off. That email  said that the company’s offices would reopen Monday, and that there would be more information to share next week.

 

Mr. Musk “is looking forward to communicating with everyone about his vision for the company soon,” it read.

 

Mike Isaac and Kalley Huang contributed reporting.